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Welcome To Our Blog

How can I improve my inbound leads?

By James Crowder | 16 June 2021




 

Eloqua, Marketo, Hubspot, Pardot. All immensely powerful tools for marketers. When used properly they have the ability to turn thousands of strangers to visitors and from visitors to leads.

Using the potent combination of social media, blogs, landing pages and effective content management these...

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War of the Worlds: Sales vs Marketing

By GCL | 7 January 2021




 

Salespeople view marketers as wishy-washy creatives, more interested in vanity metrics and crafting glossy content than generating real sales, while marketers think salespeople spend more time taking long lunches and gabbing on the phone than doing actual work. As fun as it is to make light of ...

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Four Tips on How to Turn Data and Content into Leads

By Elizabeth Hamer | 12 November 2020




 

Content has always been a primary focus in marketing campaign efforts. But with a data-driven approach on top of that, content can be more relevant and more targeted.

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How to use targeted outbound appointment setting in your sales strategy

By Scott Barr | 7 August 2020




In a highly competitive marketplace, it is more important than ever to pro-actively seek business through outbound telemarketing activity. Having a well-defined process for this is vital to achieving leads and appointments. Telemarketing is increasingly being seen as outdated in this age of digit...

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The Benefits Of Using An Integrated Lead Generation Agency

By James Crowder | 23 July 2020




There are plenty of lead generation tactics out there: content marketing, email marketing, B2B telemarketing, social media marketing, outbound marketing… the list goes on. Choosing which one will generate the type of leads you need to grow revenue is a bit of a gamble. How do you know which will ...

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How holistic lead generation delivers higher ROI

By Jenny Reardon | 9 June 2020




With all the inbound vs outbound arguments out there, you’d think that the two approaches are mutually exclusive, but they’re not. In fact, it’s counterproductive to think of them as separate.

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