5 B2B lead generation myths debunked

Much has been written about lead generation, and while much of this advice is useful, there are just as many fallacies. Here, we look at what are possibly the five most dangerous lead generation myths.

How to use targeted outbound appointment setting in your sales strategy

In a highly competitive marketplace, it is more important than ever to pro-actively seek business through outbound activities. Having a well-defined process in place is vital to achieving leads and appointments. Telemarketing fits nicely into this remit. Yet, Telemarketing is increasingly being seen...

IQ vs EQ – Which is more important for success in sales and marketing?

Intelligence Quotient (IQ) is one of the markers by which we judge a person’s intellectual aptitude. Emotional Quotient (EQ) is the metric we use to measure a person’s emotional awareness. These characteristics are both valuable in sales and marketing, but which is more important, a high IQ or a hig...

3 Reasons Your Telemarketing Isn't Getting Results

So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.

Outdated or indispensable? Why telemarketing isn't working in your digital strategy

Telemarketing is an often-under-utilised tool in a marketer’s arsenal, with many simply disregarding the value it offers. Regularly reduced to merely cold-calling, telemarketing has largely been misunderstood.

How can I improve my inbound leads?

Eloqua, Marketo, Hubspot, Pardot. All immensely powerful tools for marketers. When used properly they have the ability to turn thousands of strangers to visitors and from visitors to leads.

Using the potent combination of social media, blogs, landing pages and effective content management these sy...