B2B telemarketing, also known as outbound prospecting or an SDR (Sales Development Representative) function, has developed, evolved and matured over the years.
From the early days of brick phones, yellow pages and rolodexes, through to modern CRM contact centre systems, telemarketing has proven to...
As recently announced by the TDRA in UAE, the landscape of telemarketing in UAE has undergone some major changes in August 2024, through the introduction of Cabinet Resolution No.56 and Cabinet Resolution No.57.
Whilst this may cause a level of uncertainty as to how the Telemarketing can be conduct...
Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main f...
Reading time: 4 minutes
‘I'sn't it just spammy cold calls?', ‘Is it a relic of the ’90s?' , 'Does it even work anymore?’.....
These are a few of the questions that may come to mind based on perceptions of B2B telemarketing today. So, does B2B telemarketing still work in 2024?
The answer to this is y...
Reading time: 3 minutes
If you are reading this, the likelihood is you may well be considering using B2B telemarketing to support your business needs and hit your targets.
And so, you may be wondering, “How much would it cost & how does it work?”
We’ve put together eight key factors for you to consi...
Reading time: 4 minutes
B2B telemarketing comes with an abundance of benefits, such as boosting lead generation, appointment setting, filling your pipeline short, mid, and long-term, gaining valuable marketing data insights, raising both brand and product/service awareness and so much more.
An impor...
