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The Best Ways to Generate Leads in 2024

By James Crowder | 28 February 2024




With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time,...

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Four Traits All Successful B2B Demand Generation Campaigns Have In Common

By Scott Barr | 13 February 2024




Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in o...

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How The Right Message Will Get You More B2B Appointments

By James Crowder | 30 January 2024




We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that secur...

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B2B Telemarketing: The Quickest Lead Generation Tactics

By GCL | 7 December 2023




Telemarketing might seem old fashioned when compared with digital marketing, but it’s one of the quickest and most cost-effective ways of gaining more traction with leads. B2B telemarketing brings a much-needed personal factor to automated marketing. 

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Does B2B Telemarketing Work in the Summer?

By GCL | 5 June 2023




Reading time: 6 minutes

One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.

However, this assumption is not necessarily accurate. While it is true that many people take vacations during t...

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11 Tips to Supercharge your B2B Telemarketing Results

By GCL | 23 May 2023




Reading time: 7 minutes

B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process.  However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.  

Ov...

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