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Welcome To Our Blog

8 Lead Generation Trends Not to Ignore in 2023

By James Crowder | 9 January 2023




As 2023 gets underway, marketers are optimistic about what the next 12 months hold, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time...

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How B2B Telemarketing Can Drive Your Accounts Based Marketing

By James Crowder | 10 November 2022




 

No longer synonymous with cold-calls, B2B Telemarketing can generate the right type of leads for your brand, especially when combined with accounts based marketing (ABM). ABM is fishing for tuna with a line, or fishing with a spear if you’re the president of marketing at Heinz, rather than fishing...

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Is your pipeline stagnant?

By GCL | 9 September 2022




 

The sales pipeline is the method of the sales team understanding the abstract concept of the sales process. In layman’s terms, it tracks the flow of your prospective sale from a new contact, to prospect, to lead and hopefully to a fully-fledged customer.

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5 Lead Generation Tactics to Complement B2B Telemarketing

By GCL | 6 September 2022




 

One of the biggest lead generation challenges for B2B marketers is getting prospects to convert. 51% of the respondents to Chief Marketer's B2B Lead Gen Outlook survey said that they are concerned about conversion and 63% of marketers reported to HubSpot that lead generation is their most pres...
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Four Pitfalls to Avoid With B2B Telemarketing

By James Crowder | 5 September 2022




Telemarketing isn’t always an easy process, it takes a great amount of planning and strategy. But when done right, B2B telemarketing can be great for your business and will lead to successful lead generation.

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How Can Telemarketers Use LinkedIn for Better B2B Lead Generation?

By GCL | 1 September 2022




Even though using social networks to create B2B pipeline opportunities has become increasingly popular amongst sales professionals, there still remains little discussion about how to blend telemarketing with social media to maximise lead generation.

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