<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=159779227907527&amp;ev=PageView&amp;noscript=1">

Welcome To Our Blog

Three Smarketing Metrics to Embrace

By Jenny | 18 January 2021




 

As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring certain relevant metrics can enable you to see which marketing programs are working and which are not.

Read More ➢
0

The Power of Human Touch in B2B Marketing

By Jenny | 14 December 2019




2002 – LinkedIn Launched

2004 – Facebook Launched

2006 – Twitter Launched

The Digital B2C world as we know it truly started in 2002 and since that time our world has been revolutionised by a plethora of “shiny new objects”. Pinterest, YouTube, Instagram et al – all offered us new and better ways ...

Read More ➢
0

5 Ways To Build A Prospect Database

By Jenny | 21 June 2019




Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed out list of leads that have not become customers. These repositories usually contain segm...

Read More ➢
0

Why Marketing Data Will Never Be the Same Again After GDPR

By Jenny | 27 October 2017




Unless you’ve been burying your head in the sand (or snow, as the case may be) in recent years, you’ll have heard about the upcoming General Data Protection Regulation (GDPR) and how it will turn everything we know about marketing data collection on its head. 

Read More ➢
0

The Evolution of the Marketing Mix

By Jenny | 20 July 2017




Marketing has come a long way over the last couple of years. With technology constantly expanding, it’s difficult to keep up.

Read More ➢
0

Marketers, Brace Yourselves for GDPR

By Jenny | 29 June 2017




General Data Protection Regulation (GDPR) is a set of data protection rules proposed by The European Commission – calling for companies in the EU to handle the personal data of their customers more fairly. 
Read More ➢
0