As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring certain relevant metrics can enable you to see which marketing programs are working and which are not.
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The Digital B2C world as we know it truly started in 2002 and since that time our world has been revolutionised by a plethora of “shiny new objects”. Pinterest, YouTube, Instagram et al – all offered us new and better ways ...
Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed out list of leads that have not become customers. These repositories usually contain segm...
Unless you’ve been burying your head in the sand (or snow, as the case may be) in recent years, you’ll have heard about the upcoming General Data Protection Regulation (GDPR) and how it will turn everything we know about marketing data collection on its head.
Marketing has come a long way over the last couple of years. With technology constantly expanding, it’s difficult to keep up.