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Welcome To Our Blog

The Four Most Effective Channels For Account Based Marketing

By James Crowder | 19 January 2022




It’s no shock that account-based marketing (ABM) has become as widespread as it has. The fact that it’s based around crafting marketing messages, content and pitches targeted to individual accounts (rather than firing out generic content to anyone and everyone), means you’re more likely to make sale...

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How To Use Market Research To Upsell To Your Existing Account

By James Crowder | 23 November 2021




 

Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate leads....

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Use Empathy to Turbocharge Your Marketing Strategies

By GCL | 11 November 2021




Empathy is defined by the Cambridge dictionary as “the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation”. It may seem like common sense for marketers to use empathy to better understand and connect with leads, but that isn’t ...

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5 Lead Generation Tactics to Complement B2B Telemarketing

By Scott Barr | 13 April 2021




 

One of the biggest lead generation challenges for B2B marketers is getting prospects to convert. 51% of the respondents to Chief Marketer's B2B Lead Gen Outlook survey said that they are concerned about conversion and 63% of marketers reported to HubSpot that lead generation is their most pres...
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5 Tips For Growing Your Business During Tough Economic Times

By GCL | 18 December 2020




Even the greatest businesses can struggle during economic downturns, which can arrive quickly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows.

In this blog, we share 5 tips to ensure your B2B bu...

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5 Of The Most Popular Types Of Marketing Data Analysis Tools

By GCL | 18 September 2020




For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify marke...

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