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To say that marketing has undergone a colossal shift in the last decade is an understatement. Markets have become more competitive, and customers have acquired more buying power thanks to the internet and wealth of information it provides.
Savvy inbound marketers know the value of SEO for lead generation. This comes with the importance of aligning your customers’ needs with responsive design that’s optimised for usage to improve your visibility, drive traffic, and get the desired results.
When Apple released its new iPhone this month, the hardware changes to the beloved product put fans into a tizzy. But it’s not the missing headphone jack that has marketers worried. Beneath the phone’s shiny exterior something nefarious is stirring. You guessed it: a content blocking feature.
Almost everyone agrees that a steady flow of quality leads is crucial to the survival and growth of a business. However, what people can’t agree on is what the best way is to go about their lead generation activities. While some do their lead generation in house, others outsource this activity to...
Over the past decade, advancements in automation technology have put a treasure trove of efficiency-boosting automation tools at the fingertips of sales and marketing people.
In a business environment that emphasises instant results, we sometimes forget to plan for longevity - more specifically, we underestimate the power of branding and neglect to leverage it for future growth. And that’s a shame, because the advancements...
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