--- title: GCL B2B's Marketing Blog | Lead Generation (3) description: Lead Generation | Writing about all things inbound and outbound B2B Marketing. (3) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![Why telemarketing isn't working in your digital strategy](https://blog.gclb2b.com/hubfs/why%20telemarketing%20is%20not%20working.jpeg)](https://blog.gclb2b.com/blog/outdated-or-indispensable-why-telemarketing-isnt-working-in-your-digital-strategy) ## [Outdated or indispensable? Why telemarketing isn't working in your digital strategy](https://blog.gclb2b.com/blog/outdated-or-indispensable-why-telemarketing-isnt-working-in-your-digital-strategy) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 23 June 2021 --- --- Telemarketing is an often-under-utilised tool in a marketer’s arsenal, with many simply disregarding the value it offers. Regularly reduced to merely cold-calling, telemarketing has largely been misunderstood. [Read More ➢](https://blog.gclb2b.com/blog/outdated-or-indispensable-why-telemarketing-isnt-working-in-your-digital-strategy) 0 [![](https://blog.gclb2b.com/hubfs/Improve%20inbound%20leads-1.jpeg)](https://blog.gclb2b.com/blog/how-can-i-improve-my-inbound-leads) ## [How can I improve my inbound leads?](https://blog.gclb2b.com/blog/how-can-i-improve-my-inbound-leads) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 16 June 2021 --- --- Eloqua, Marketo, Hubspot, Pardot. All immensely powerful tools for marketers. When used properly they have the ability to turn thousands of strangers to visitors and from visitors to leads. Using the potent combination of social media, blogs, landing pages and effective content management these sy... [Read More ➢](https://blog.gclb2b.com/blog/how-can-i-improve-my-inbound-leads) 0 [![](https://blog.gclb2b.com/hubfs/Sales%20vs%20Marketing-1.jpeg)](https://blog.gclb2b.com/blog/war-of-the-worlds-sales-vs-marketing) ## [War of the Worlds: Sales vs Marketing](https://blog.gclb2b.com/blog/war-of-the-worlds-sales-vs-marketing) By [James Dixon](https://blog.gclb2b.com/blog/author/james-dixon) | 7 January 2021 --- --- Salespeople view marketers as wishy-washy creatives, more interested in vanity metrics and crafting glossy content than generating real sales, while marketers think salespeople spend more time taking long lunches and gabbing on the phone than doing actual work. As fun as it is to make light of thi... [Read More ➢](https://blog.gclb2b.com/blog/war-of-the-worlds-sales-vs-marketing) 0 [![](https://blog.gclb2b.com/hubfs/Finger-pressing-a-button-for-a-lead-generation-agency.jpg)](https://blog.gclb2b.com/blog/the-benefits-of-using-an-integrated-lead-generation-agency) ## [The Benefits Of Using An Integrated Lead Generation Agency](https://blog.gclb2b.com/blog/the-benefits-of-using-an-integrated-lead-generation-agency) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 23 July 2020 --- --- There are plenty of lead generation tactics out there: content marketing, email marketing, B2B telemarketing, social media marketing, outbound marketing… the list goes on. Choosing which one will generate the type of leads you need to grow revenue is a bit of a gamble. How do you know which will be ... [Read More ➢](https://blog.gclb2b.com/blog/the-benefits-of-using-an-integrated-lead-generation-agency) 0 [![](http://www.fundchat.org/wp-content/uploads/2015/04/GenerationC.jpg)](https://blog.gclb2b.com/blog/how-holistic-lead-generation-delivers-higher-roi) ## [How holistic lead generation delivers higher ROI](https://blog.gclb2b.com/blog/how-holistic-lead-generation-delivers-higher-roi) By [Jenny Reardon](https://blog.gclb2b.com/blog/author/jenny-reardon) | 9 June 2020 --- --- With all the inbound vs outbound arguments out there, you’d think that the two approaches are mutually exclusive, but they’re not. In fact, it’s counterproductive to think of them as separate. [Read More ➢](https://blog.gclb2b.com/blog/how-holistic-lead-generation-delivers-higher-roi) 0 [![](https://blog.gclb2b.com/hubfs/social-suggested-images/Pretty%20young%20woman%20making%20a%20decision%20with%20arrows%20and%20question%20mark%20above%20her%20head-2.jpeg)](https://blog.gclb2b.com/blog/the-real-peoples-guide-to-smarketing) ## [The Real People’s Guide to Smarketing](https://blog.gclb2b.com/blog/the-real-peoples-guide-to-smarketing) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 22 May 2020 --- --- [Smarketing](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) is so much more than the goofy-sounding buzzword suggests. It’s fast becoming the determining factor between whether an organisation succeeds or fails to achieve its business growth objectives by optimally aligning its marketing and sales units.  [Read More ➢](https://blog.gclb2b.com/blog/the-real-peoples-guide-to-smarketing) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [1](https://blog.gclb2b.com/blog/topic/lead-generation/page/1) - [2](https://blog.gclb2b.com/blog/topic/lead-generation/page/2) - [3](https://blog.gclb2b.com/blog/topic/lead-generation/page/3) - [4](https://blog.gclb2b.com/blog/topic/lead-generation/page/4) - [5](https://blog.gclb2b.com/blog/topic/lead-generation/page/5) - [Next](https://blog.gclb2b.com/blog/topic/lead-generation/page/4) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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