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Welcome To Our Blog

The Real People’s Guide to Smarketing

By Scott Barr | 22 May 2020




Smarketing is so much more than the goofy-sounding buzzword suggests. It’s fast becoming the determining factor between whether an organisation succeeds or fails to achieve its business growth objectives by optimally aligning its marketing and sales units. 

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Emotional Intelligence: The Key To Providing An Exceptional Customer Experience

By GCL | 2 December 2019




Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX).Let’s explore how marketers can use EQ to improve their CX approach.Why is EQ impor...

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IQ vs EQ – Which is more important for success in sales and marketing?

By GCL | 21 October 2019




Intelligence Quotient (IQ) is one of the markers by which we judge a person’s intellectual aptitude. Emotional Quotient (EQ) is the metric we use to measure a person’s emotional awareness. These characteristics are both valuable in sales and marketing, but which is more important, a high IQ or a ...

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Choosing the right B2B lead generation partner – 7 questions you need to ask

By GCL | 22 August 2019




There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in ...

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Closing Techniques: How To Follow Up With Prospects

By Elizabeth Hamer | 14 December 2017




To the untrained eye, sales is a glamourous world of long lunches, travel and commissions. The perfect salesperson knows exactly which leads will convert into customers, and spends nothing more than half an hour sweet talking them into a sale with perfect closing techniques. As someone who works in...

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3 High-Converting Website Design Elements

By Elizabeth Hamer | 25 July 2017




When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.

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