<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=159779227907527&amp;ev=PageView&amp;noscript=1">

Welcome To Our Blog

6 mistakes to avoid when marketing internationally

By GCL | 8 April 2022




 

Many successful brands, leaning on their success in local markets, have taken the brave leap into foreign markets. Unfortunately, some of these brands have stumbled, if not completely fallen on their face. Here are some of the most common global marketing mistakes that companies can make.

Read More ➢
0

How to Improve Your Telemarketing Using EQ

By GCL | 9 December 2021




While some roles in an organisation require less emotional intelligence (EQ) than others, telemarketing is not one of them. Telemarketers, due to their high levels of engagement with leads or clients, are often the first to face a negative response from a lead or customer. Under these circumstances,...

Read More ➢
0

Do You Speak My Language? How a Common Tongue Connects People in Marketing

By GCL | 28 October 2021




The importance of speaking the same language isn’t lost on global brands like Johnnie Walker. When they went global, they didn’t just do a direct translation of their classic phrase “Keep Walking”, but also included local quotes and phrases that were relevant to each language. 

Read More ➢
0

Is your marketing strategy “glocally” relevant?

By GCL | 31 March 2021




 

Glocal? No, that’s not a typo. Glocalisation is defined as:

 

“A combination of the words "globalisation" and "localisation." The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.”

Read More ➢
0

Why EQ is Critical in Telemarketing

By GCL | 4 November 2020




Many jobs, whether you’re a copywriter, coal miner, or painter, require you to interact with people. However, client-facing roles such as waiters, secretaries or doctors have much greater demands placed on them when it comes to these social interactions. Another highly demanding client-facing role i...

Read More ➢
0

Avoid these mistakes to deliver an effective B2B telemarketing campaign

By GCL | 4 June 2020




 

Many businesses understand that B2B telemarketing can be an effective tool for reaching prospects. However, there are a number of practices they, or their telemarketing partner, should avoid in order to guarantee solid results. Here are 3 mistakes that inexperienced B2B telemarketers make:

Read More ➢
0