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Welcome To Our Blog

Nine Questions You Need To Ask When Hiring a B2B Sales Candidate

By Romaana Mahtey | 1 June 2022




 

Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half-hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals...

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Closing Techniques: How To Follow Up With Prospects

By Elizabeth Hamer | 9 March 2022




 

To the untrained eye, sales is a glamourous world of long lunches, travel and commissions. The perfect salesperson knows exactly which leads will convert into customers, and spends nothing more than half an hour sweet-talking them into a sale with perfect closing techniques. As someone who works i...

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Four Tips on How to Turn Data and Content into Leads

By Elizabeth Hamer | 11 November 2021




 

Content has always been a primary focus in marketing campaign efforts. But with a data-driven approach on top of that, content can be more relevant and more targeted.

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What A Winning Channel Development Strategy Should Entail

By James Crowder | 16 September 2021




 

There are several ways to get a product or service to market. You can sell directly to your customers, or you can partner with other companies that help get your products to your target market. Take wine, for example. A winery can sell directly to customers – online or at the cellar door.

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Lead generation: what is the optimum conversion rate?

By James Crowder | 16 September 2021




Almost everything in inbound marketing can be measured, so why focus on conversion rates? Cost per conversion seems more useful when identifying lead generation channels that deliver ROI, and cost per acquisition is much better for determining the overall cost-effectiveness of a particular strategy....

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Why You Should Combine Outbound And Inbound Marketing

By Stuart Thompson | 26 August 2021




Since inbound marketing has become prevalent in the B2B sector, there’s been plenty of discourse around the inbound vs. outbound debate. Inbound marketing has, by some people, been revered as the silver bullet to combat growing resistance to generic and one-size-fits-all marketing messages.

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