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Lead generation: what is the optimum conversion rate?

By James Crowder | 16 September 2021




Almost everything in inbound marketing can be measured, so why focus on conversion rates? Cost per conversion seems more useful when identifying lead generation channels that deliver ROI, and cost per acquisition is much better for determining the overall cost-effectiveness of a particular strate...

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Why You Should Combine Outbound And Inbound Marketing

By Stuart Thompson | 26 August 2021




Since inbound marketing has become prevalent in the B2B sector, there’s been plenty of discourse around the inbound vs. outbound debate. Inbound marketing has, by some people, been revered as the silver bullet to combat growing resistance to generic and one-size-fits-all marketing messages.

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5 B2B lead generation myths debunked

By Jenny | 19 August 2021




Much has been written about lead generation, and while much of this advice is useful, there are just as many fallacies. Here, we look at what are possibly the five most dangerous lead generation myths.

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3 Reasons Your Telemarketing Isn't Getting Results

By James Crowder | 30 June 2021




So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.

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Outdated or indispensable? Why telemarketing isn't working in your digital strategy

By GCL | 23 June 2021




Telemarketing is an often-under-utilised tool in a marketer’s arsenal, with many simply disregarding the value it offers. Regularly reduced to merely cold-calling, telemarketing has largely been misunderstood.

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How can I improve my inbound leads?

By James Crowder | 16 June 2021




 

Eloqua, Marketo, Hubspot, Pardot. All immensely powerful tools for marketers. When used properly they have the ability to turn thousands of strangers to visitors and from visitors to leads.

Using the potent combination of social media, blogs, landing pages and effective content management these...

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