It’s every marketing director’s nightmare: proudly presenting the sales team with a long list of business leads, only for barely any of them to convert into customers. You’ve let down the sales director (they won’t be able to meet their targets) and a chunk of the monthly marketing budget has gone t...
Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX).Let’s explore how marketers can use EQ to improve their CX approach.Why is EQ importan...
There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in a B...
When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.
You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times...
If you work in sales, chances are you’re not the kind of person who thrives on routine and working in the same place day in day out. Sales involves thinking on your feet, adapting to new situations and people, and packing your bags at a moment’s notice to travel.
