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Welcome To Our Blog

Key Account-Based Marketing Tools Sales Teams Should Be Using

By Stuart Thompson | 5 May 2017




You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times...

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Seven Must Have Apps For Sales Managers

By Scott Barr | 18 January 2017




 

If you work in sales, chances are you’re not the kind of person who thrives on routine and working in the same place day in day out. Sales involves thinking on your feet, adapting to new situations and people, and packing your bags at a moment’s notice to travel.

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Six B2B Marketing Trends 2017 Will Bring

By Stuart Thompson | 12 January 2017




Developments in digital marketing are mighty hard to keep track of. The internet and technology constantly evolve, which means your customers’ behaviour is also evolving. Keeping up with these changes requires businesses to adopt an agile mindset when it comes to deploying new marketing tactics.

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Nine Questions You Need To Ask When Hiring a B2B Sales Candidate

By Romaana Mahtey | 14 December 2016




Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals ...

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The Future of UK Lead Generation

By James Crowder | 13 December 2016




To say that marketing has undergone a colossal shift in the last decade is an understatement. Markets have become more competitive, and customers have acquired more buying power thanks to the internet and wealth of information it provides.

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How To Spot Business Leads That’ll Never Convert

By James Crowder | 6 October 2016




It’s every marketing director’s nightmare: proudly presenting the sales team with a long list of business leads, only for barely any of them to convert into customers. You’ve let down the sales director (they won’t be able to meet their targets) and a chunk of the monthly marketing budget has gone ...

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