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Welcome To Our Blog

How To Use Market Research To Upsell To Your Existing Account

By James Crowder | 23 November 2020




 

Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate lea...

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Get Better Results From Enriched Data

By James Crowder | 9 November 2020




Data enrichment refers to processes used to refine and enhance raw information. It helps businesses add value to and improve the quality of their data. This process will help you take a basic database and turn it into a more valuable asset that can be used more proactively. If you want better lea...

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The Key Steps Of A Data Enrichment Project

By James Crowder | 4 November 2020




Marketing data is a currency that’s getting stronger year-on-year. Thanks to data’s prolific use, marketing has become more of a science than an art. And the more businesses use data to shape and create ever more targeted and relevant campaigns, the more they need to use it – or fall behind the c...

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Telemarketing vs Cold Calling — What's The Difference?

By James Crowder | 7 October 2020




Cold calling and telemarketing are often thrown around interchangeably. But while they definitely share some common ground, in practice the two are worlds apart. While cold calling is technically a type of telemarketing, it is only a small piece of the telemarketing puzzle.

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Data Enrichment: Four Ways to Build a Quality B2B Database

By James Crowder | 5 October 2020




The quality of your database has a direct influence on the success of your marketing efforts. So many companies are missing out on great lead generation opportunities due to the simple fact that their databases aren’t up to standard.

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How GDPR Changed The Way B2B Marketers Operate

By James Crowder | 22 February 2019




In May 2016, the official regulations of the EU General Data Protection Regulations directive were published in all official EU languages. This new directive was expected to have a major impact on how companies were legally allowed to handle the data of EU citizens, sending some businesses into a...

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