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Welcome To Our Blog

GCL named as one of top marketing agencies in Birmingham

By James Crowder | 15 June 2022




 

We're thrilled to have been named as one of the top marketing agencies in Birmingham by PR Expert!

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When an MQL is not an SQL and never will be!

By James Crowder | 13 April 2022




In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of following up. However, in the real world, you know that leads have to be carefully sifted before you can pass them over to sales.

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B2B Profiling: Questions and Answers

By James Crowder | 27 March 2022




 

Profiling the prospects, leads and customers in your B2B contact database is the best way of making sure you are hitting the right market segments and giving yourself the best chance of real engagement. We've answered some common questions on how to get the most from your profiling projects.

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Essential sales skills – how to dodge the gatekeeper

By James Crowder | 4 February 2022




 

Top-level decision-makers are hard to pin down. They’re constantly short on time, and almost always on the move. And, as if these factors didn’t make it hard enough for salespeople to secure a meeting with high-level executives, they also have gatekeepers – secretaries and personal assistants – wh...

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The Four Most Effective Channels For Account Based Marketing

By James Crowder | 19 January 2022




It’s no shock that account-based marketing (ABM) has become as widespread as it has. The fact that it’s based around crafting marketing messages, content and pitches targeted to individual accounts (rather than firing out generic content to anyone and everyone), means you’re more likely to make sale...

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Sales Strategy 101: Make Your Sales Conversations Count

By James Crowder | 16 December 2021




Sometimes it’s easy to envy B2C industries. Their products are generally sexier and the potential customer base often dwarfs that of certain niche B2B sectors like enterprise application software (EAS) providers. B2B sales cycles, on the other hand, are much longer, meaning that sales tend to trickl...

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