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Quick Guides for Great B2B Lead Gen Campaigns

By James Crowder | 27 October 2021




However you define Lead Generation, the desired end result is always the same. Leads - and lots of them! Below are 3 examples of successful Lead Generation campaign styles and some simple steps to get you started:

 

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Does Telemarketing Work?

By James Crowder | 30 September 2021




 

More and more businesses are coming to us and asking "does Telemarketing still work"? Over the last 25 years telemarketing has got a bad reputation amongst some people, but why? A lot of the negative press comes from campaigns that go wrong and bad telemarketing practices. So what are the top 1...

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Lead generation: what is the optimum conversion rate?

By James Crowder | 16 September 2021




Almost everything in inbound marketing can be measured, so why focus on conversion rates? Cost per conversion seems more useful when identifying lead generation channels that deliver ROI, and cost per acquisition is much better for determining the overall cost-effectiveness of a particular strate...

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How to use channel mapping to improve revenue

By James Crowder | 2 September 2021




What is channel mapping?

You only have so much time, energy and budget, and if you want to ensure the highest ROI from your sales strategies, you have to be more than just effective; you have to be efficient.

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How enriched data can boost marketing ROI

By James Crowder | 20 August 2021




Marketing ROI is tied directly to message relevance. Consumers have no time for messages that are of no significance to them, and marketers can achieve higher engagement rates only by making their messages more relevant.

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Why Does B2B Struggle with Lead Generation?

By James Crowder | 18 August 2021




Let’s face it – Lead Generation is not a new challenge. Especially in the B2B sector, Marketers and Heads of Sales have been almost incessantly locked in the struggle to generate new opportunities – but why, with all the skills, tools and experience within B2B, is this still cited as one of the t...

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