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The most successful sales pipeline nurture techniques

By Jenny Reardon | 3 June 2021




Wouldn’t it be great if all the prospects you reached out to just said yes? It would probably also be easier if some of them just said no. But the reality is never that black or white and for the majority of B2B sales you will have to deal with grey answers such as “well maybe, but I’d like more ...

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Feeding your pipeline from the sales reservoir

By Jenny Reardon | 26 March 2021




In any organisation, it’s vital to build up a reserve of sales opportunities so that your pipeline never dries up. So how do you make this happen?

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Personas – An Advancement In Target Market Segmentation

By Jenny Reardon | 9 March 2021




Regardless of the channels you use, the type of content you produce, or the target market you’re trying to reach, successful messaging always boils down to one thing: relevance.

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Is your pipeline stagnant?

By Jenny Reardon | 8 March 2021




 

The sales pipeline is the method of the sales team understanding the abstract concept of the sales process. In layman’s terms, it tracks the flow of your prospective sale from a new contact, to prospect, to lead and hopefully to a fully-fledged customer.

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Why A Multichannel Approach Is Important For Promoting Events & Conferences

By Jenny Reardon | 27 January 2021




Events and conferences have always been a part of a B2B company’s marketing toolkit, but in today’s media-saturated environment, they are an increasingly important method for businesses to connect. But before this can happen, you first need to attract businesses to your event.

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Smarketing: how quality data helps bridge the sales and marketing divide

By Jenny Reardon | 12 January 2021




Ever since the first marketers left the sales table to create their own little cool crowd, there has been a gap between the two departments. Despite the show of unity they put on for the CEO and board of directors, they rarely see eye to eye or pursue the same goals.

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