Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main f...
Despite the pursuit of the same end goal, sales and marketing teams often find themselves in disagreement about how best to follow up digitally generated prospects, in order to maximise revenue generation.
As the mercury rises, it's commonly thought that every business slows down over the summer months. With school holidays, annual leave and people being busier with summer activities, nobody has time for replying to emails or thinking about doing business, right?
Reading time: 3 minutes
If you are reading this, the likelihood is you may well be considering using B2B telemarketing to support your business needs and hit your targets.
And so, you may be wondering, “How much would it cost & how does it work?”
We’ve put together eight key factors for you to consi...
Reading time: 4 minutes
B2B telemarketing comes with an abundance of benefits, such as boosting lead generation, appointment setting, filling your pipeline short, mid, and long-term, gaining valuable marketing data insights, raising both brand and product/service awareness and so much more.
An impor...
With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time,...
