B2B telemarketing, also known as outbound prospecting or an SDR (Sales Development Representative) function, has developed, evolved and matured over the years.
From the early days of brick phones, yellow pages and rolodexes, through to modern CRM contact centre systems, telemarketing has proven to...
In today's turbulent business landscape, many companies may find it difficult, or even impossible, to sustain a fully-functioning marketing department. Whether it's budget restrictions or time constraints, when times are hard, marketing departments are often the first to get the chop! This isn't b...
The emergence of modern technologies means that the landscape of B2B lead generation is evolving at an exponential rate.
According to Gartner’s latest insights, the key to success lies in embracing these advancements, while maintaining authentic human connections.
Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main f...
Despite the pursuit of the same end goal, sales and marketing teams often find themselves in disagreement about how best to follow up digitally generated prospects, in order to maximise revenue generation.
As the mercury rises, it's commonly thought that every business slows down over the summer months. With school holidays, annual leave and people being busier with summer activities, nobody has time for replying to emails or thinking about doing business, right?
