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Welcome To Our Blog

8 Lead Generation Trends Not to Ignore in 2023

By James Crowder | 9 January 2023




As 2023 gets underway, marketers are optimistic about what the next 12 months hold, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time...

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How Can Telemarketers Use LinkedIn for Better B2B Lead Generation?

By GCL | 1 September 2022




Even though using social networks to create B2B pipeline opportunities has become increasingly popular amongst sales professionals, there still remains little discussion about how to blend telemarketing with social media to maximise lead generation.

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When an MQL is not an SQL and never will be!

By James Crowder | 13 April 2022




In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of following up. However, in the real world, you know that leads have to be carefully sifted before you can pass them over to sales.

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When does an MQL become an SQL?

By James Crowder | 18 November 2021




 

When does an MQL (Marketing Qualified Lead) become an SQL (Sales Qualified Lead)?

Before we answer that question we should first look at the buyer’s journey. The buyer’s journey consists of three stages: awareness, consideration and decision. Let’s take a quick look at each of these:

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Quick Guides for Great B2B Lead Gen Campaigns

By James Crowder | 27 October 2021




However you define Lead Generation, the desired end result is always the same. Leads - and lots of them! Below are 3 examples of successful Lead Generation campaign styles and some simple steps to get you started:

 

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Why Does B2B Struggle with Lead Generation?

By James Crowder | 18 August 2021




Let’s face it – Lead Generation is not a new challenge. Especially in the B2B sector, Marketers and Heads of Sales have been almost incessantly locked in the struggle to generate new opportunities – but why, with all the skills, tools and experience within B2B, is this still cited as one of the top ...

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