<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=159779227907527&amp;ev=PageView&amp;noscript=1">

Welcome To Our Blog

The Cost of Inaction in Sales & Marketing

By GCL | 16 December 2024




When an organisation’s sales pipeline is healthy, there’s often a tendency to place a lower priority on marketing activity, such as lead generation and prospect outreach. Whether driven by cost-saving pressures, or a short-term focus, the decision to cut back doesn’t just slow down momentum, but a...

Read More ➢
0

The Best Sources of Sales & Marketing Data in 2024

By GCL | 11 November 2024




In the B2B sales and marketing landscape, the requirement for accurate, high-quality data is crucial for success. However, sourcing the right type of data to achieve your commercial objectives is not always as straight forward as you might think. The reality is that there is no silver bullet, and it...

Read More ➢
0

A Day in the Life of an SDR: GCL's Best Practice Guide

By GCL | 9 October 2024




The role of a B2B Sales Development Representative (SDR) is one of the most all-encompassing professions in B2B sales & marketing.

The position not only demands creativity and ingenuity, but also a scientific approach where strategy and accurate judgement are needed for a rounded skillset.

The rol...

Read More ➢
0

How AI is Transforming Marketing: Augmenting Human Efforts, Not Replacing Them

By GCL | 18 September 2024




It’s fair to say that Artificial Intelligence (AI) is shaping how marketers design and execute their strategies, transforming everything from campaign personalisation to data analysis.

Whether it’s in the B2C or B2B space, AI provides tools that empower marketers with insights and automation, enha...

Read More ➢
0

Why the UAE’s new telemarketing rules are a positive for the industry

By James Crowder | 12 September 2024




As recently announced by the TDRA in UAE, the landscape of telemarketing in UAE has undergone some major changes in August 2024, through the introduction of Cabinet Resolution No.56 and Cabinet Resolution No.57.

Whilst this may cause a level of uncertainty as to how the Telemarketing can be conduct...

Read More ➢
0

From AI to Telemarketing - 5 Key Things We Learned from B2B Ignite

By GCL | 11 September 2024




Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main f...

Read More ➢
0