Ever since the first marketers left the sales table to create their own little cool crowd, there has been a gap between the two departments. Despite the show of unity they put on for the CEO and board of directors, they rarely see eye to eye or pursue the same goals.
Salespeople view marketers as wishy-washy creatives, more interested in vanity metrics and crafting glossy content than generating real sales, while marketers think salespeople spend more time taking long lunches and gabbing on the phone than doing actual work. As fun as it is to make light of ...
Even the greatest businesses can struggle during economic downturns, which can arrive quickly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows.
In this blog, we share 5 tips to ensure your B2B...
Sales and Marketing are like Batman and Superman. They might have their differences, but they need to work together to achieve an overarching goal.
The size of a marketing budget depends on a marketer’s ability to generate good quality leads – leads that’ll convert to customers. As well as supplying a steady stream of leads to the sales team, cost per lead needs to be kept as low as possible to guarantee positive ROI.
Ask most people what comes to mind when they think of B2B telemarketing and there’s a high chance they’ll say cold calls and sales pitches. This preconception assumes that B2B telemarketing can only add value at the bottom of the sales funnel – right before a lead is ready to buy.