B2B telemarketing, also known as outbound prospecting or an SDR (Sales Development Representative) function, has developed, evolved and matured over the years.
From the early days of brick phones, yellow pages and rolodexes, through to modern CRM contact centre systems, telemarketing has proven to...
In today's turbulent business landscape, many companies may find it difficult, or even impossible, to sustain a fully-functioning marketing department. Whether it's budget restrictions or time constraints, when times are hard, marketing departments are often the first to get the chop! This isn't b...
The emergence of modern technologies means that the landscape of B2B lead generation is evolving at an exponential rate.
According to Gartner’s latest insights, the key to success lies in embracing these advancements, while maintaining authentic human connections.
When an organisation’s sales pipeline is healthy, there’s often a tendency to place a lower priority on marketing activity, such as lead generation and prospect outreach. Whether driven by cost-saving pressures, or a short-term focus, the decision to cut back doesn’t just slow down momentum, but a...
In the B2B sales and marketing landscape, the requirement for accurate, high-quality data is crucial for success. However, sourcing the right type of data to achieve your commercial objectives is not always as straight forward as you might think. The reality is that there is no silver bullet, and it...
The role of a B2B Sales Development Representative (SDR) is one of the most all-encompassing professions in B2B sales & marketing.
The position not only demands creativity and ingenuity, but also a scientific approach where strategy and accurate judgement are needed for a rounded skillset.
The rol...
