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Welcome To Our Blog

How To Use Market Research To Upsell To Your Existing Account

By James Crowder | 23 November 2020




 

Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate lea...

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Why You Need To Know Your Prospect's Business Objectives

By Scott Barr | 20 November 2020




 

Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate int...

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5 Reasons Why Primary Market Research is Essential

By GCL | 16 November 2020




 

Conducting market research is one thing, understanding it is a completely different matter! Large organisations all over the world carry out extensive market research to understand their customers better and to find out what drives them. And whether it’s primary, secondary, quantitative or qual...

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Four Tips on How to Turn Data and Content into Leads

By Elizabeth Hamer | 12 November 2020




 

Content has always been a primary focus in marketing campaign efforts. But with a data-driven approach on top of that, content can be more relevant and more targeted.

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Get Better Results From Enriched Data

By James Crowder | 9 November 2020




Data enrichment refers to processes used to refine and enhance raw information. It helps businesses add value to and improve the quality of their data. This process will help you take a basic database and turn it into a more valuable asset that can be used more proactively. If you want better lea...

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The Key Steps Of A Data Enrichment Project

By James Crowder | 4 November 2020




Marketing data is a currency that’s getting stronger year-on-year. Thanks to data’s prolific use, marketing has become more of a science than an art. And the more businesses use data to shape and create ever more targeted and relevant campaigns, the more they need to use it – or fall behind the c...

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