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Welcome To Our Blog

The Best Ways to Generate Leads in 2024

By James Crowder | 28 February 2024




With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time,...

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The Reality of Pay Per Lead

By GCL | 30 November 2023




All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by ‘pay per lead’ telemarketing companies believing that it makes sense to only pay for a bona-fid...

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Is Your B2B Data Decaying? 5 Ways to Tell

By GCL | 21 June 2023




Reading time: 4 minutes

Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?  

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5 Steps to a Winning Account Based Marketing Strategy

By GCL | 12 June 2023




Reading time: 6 minutes

Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to be interested in yo...

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Does B2B Telemarketing Work in the Summer?

By GCL | 5 June 2023




Reading time: 6 minutes

One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.

However, this assumption is not necessarily accurate. While it is true that many people take vacations during t...

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11 Tips to Supercharge your B2B Telemarketing Results

By GCL | 23 May 2023




Reading time: 7 minutes

B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process.  However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.  

Ov...

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