Is telemarketing still effective in 2022?

Reading time: 8 minutes

GCL named as one of top marketing agencies in Birmingham

We're thrilled to have been named as one of the top marketing agencies in Birmingham by PR Expert!

Nine Questions You Need To Ask When Hiring a B2B Sales Candidate

Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half-hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals...

GCL's Data Healthcheck: The Complete Guide to a Healthy, Productive and Efficient Database

Reading time: 25 minutes

It’s time for the big push on that new product or solution, the one the CEO has personally been championing. Everything’s in place, the contents done, the infographics look amazing but what about the mailing list? The one you used two years ago will be fine… won’t it?

A Sales and Marketing Complete Guide to Lead Qualification

Reading time: 21 minutes

What makes a lead a lead?

The days of the whisky-swilling advertising executives running marketing are over, these days all marketers must be able to demonstrate a return on investment for all their activities. Nowhere is this more relevant than with lead generation.

Lead Generation in Summer: Why summer remains an effective time for campaigns

Reading time: 12 minutes

There’s a common myth that every business will slow down over the summer months. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But as a blanket statement, this is simply not true!