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Welcome To Our Blog

A Day in the Life of an SDR: GCL's Best Practice Guide

By GCL | 9 October 2024




The role of a B2B Sales Development Representative (SDR) is one of the most all-encompassing professions in B2B sales & marketing.

The position not only demands creativity and ingenuity, but also a scientific approach where strategy and accurate judgement are needed for a rounded skillset.

The rol...

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How AI is Transforming Marketing: Augmenting Human Efforts, Not Replacing Them

By GCL | 18 September 2024




It’s fair to say that Artificial Intelligence (AI) is shaping how marketers design and execute their strategies, transforming everything from campaign personalisation to data analysis.

Whether it’s in the B2C or B2B space, AI provides tools that empower marketers with insights and automation, enha...

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Why the UAE’s new telemarketing rules are a positive for the industry

By James Crowder | 12 September 2024




As recently announced by the TDRA in UAE, the landscape of telemarketing in UAE has undergone some major changes in August 2024, through the introduction of Cabinet Resolution No.56 and Cabinet Resolution No.57.

Whilst this may cause a level of uncertainty as to how the Telemarketing can be conduct...

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From AI to Telemarketing - 5 Key Things We Learned from B2B Ignite

By GCL | 11 September 2024




Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main f...

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Bridge The Gap: Converting Digitally Generated MQLs Into Sales Ready Prospects

By James Crowder | 9 July 2024




Despite the pursuit of the same end goal, sales and marketing teams often find themselves in disagreement about how best to follow up digitally generated prospects, in order to maximise revenue generation.

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Follow the leads up, leads up, leads up - How to get the most out of a B2B event

By James Crowder | 10 June 2024




Whether it’s in the form of exhibitions, breakfast briefings, webinars, or private C suite round table events, B2B events qualify as crucial activities in an organisation’s sales and marketing calendar.

Like any investment, there needs to be a proven return in order to make it worthwhile. But with...

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