<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=159779227907527&amp;ev=PageView&amp;noscript=1">

Welcome To Our Blog

How To Keep Marketing Data Up To Date

By Jenny Reardon | 12 January 2023




 

‘Cold’ and ‘hard’ are words you might use to describe data, but these terms don’t quite convey the fact that marketing data is more of a living thing. As odd as that might sound, it’s true. Marketing Sherpa (cited on HubSpot) estimates that B2B marketing data decays at a rate of around 22.5% per y...

Read More ➢
0

8 Lead Generation Trends Not to Ignore in 2023

By James Crowder | 9 January 2023




As 2023 gets underway, marketers are optimistic about what the next 12 months hold, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time...

Read More ➢
0

Sales Strategy 101: Make Your Sales Conversations Count

By James Crowder | 13 December 2022




Sometimes it’s easy to envy B2C industries. Their products are generally sexier and the potential customer base often dwarfs that of certain niche B2B sectors like enterprise application software (EAS) providers. B2B sales cycles, on the other hand, are much longer, meaning that sales tend to trickl...

Read More ➢
0

How B2B Telemarketing Can Drive Your Accounts Based Marketing

By James Crowder | 10 November 2022




 

No longer synonymous with cold-calls, B2B Telemarketing can generate the right type of leads for your brand, especially when combined with accounts based marketing (ABM). ABM is fishing for tuna with a line, or fishing with a spear if you’re the president of marketing at Heinz, rather than fishing...

Read More ➢
0

What A Winning Channel Development Strategy Should Entail

By James Crowder | 9 November 2022




 

There are several ways to get a product or service to market. You can sell directly to your customers, or you can partner with other companies that help get your products to your target market. Take wine, for example. A winery can sell directly to customers – online or at the cellar door.

Read More ➢
0

Three Golden Rules for Lead Generation

By James Crowder | 20 October 2022




A successful enterprise centres on your ability to generate a healthy flow of fresh sales opportunities. With a carefully planned B2B marketing strategy, you can enhance your USP’s, ROI and business persona. Unfortunately, as many Blue Chip or SME’s will testify, it’s no longer enough to sell a qual...

Read More ➢
0