--- title: GCL B2B's Marketing Blog | Scott Barr description: Writing about all things inbound and outbound B2B Marketing. --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - 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[Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![](https://blog.gclb2b.com/hubfs/Blog_Images/Phase%202/Modern%20notebook%20computer%20with%20future%20technology%20media%20symbols.jpeg)](https://blog.gclb2b.com/blog/five-steps-to-improve-and-clean-your-marketing-data) ## [Five Steps to Improve and Clean Your Marketing Data](https://blog.gclb2b.com/blog/five-steps-to-improve-and-clean-your-marketing-data) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 3 April 2024 --- --- A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this [Gartner](https://www.gartner.com/login/loginInitAction.do?method=initialize&TARGET=http%253A%252F%252Fwww.gartner.com%252Fdocument%252F3522717%253Fref%253DsolrAll%2526refval%253D181587508%2526qid%253D0434dcdbacefc99920545974cafba90e) study, “the annual financial impact of poor data quality on organisations is $9.7 million”.  [Read More ➢](https://blog.gclb2b.com/blog/five-steps-to-improve-and-clean-your-marketing-data) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/pen-1232352_960_720.jpeg)](https://blog.gclb2b.com/blog/four-signs-its-time-to-outsource-your-b2b-appointment-setting) ## [Four signs it’s time to outsource your B2B Appointment Setting](https://blog.gclb2b.com/blog/four-signs-its-time-to-outsource-your-b2b-appointment-setting) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 7 March 2024 --- --- In the B2B world, you’ll have more success closing a deal when you’ve engaged directly with the person making the final decision. That’s why B2B [appointment setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) is so important. It seems like a pretty simple concept: you set an appointment to consult with another business about services and pr... [Read More ➢](https://blog.gclb2b.com/blog/four-signs-its-time-to-outsource-your-b2b-appointment-setting) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/website-lead-generation.jpg)](https://blog.gclb2b.com/blog/four-traits-all-successful-b2b-demand-generation-campaigns-have-in-common) ## [Four Traits All Successful B2B Demand Generation Campaigns Have In Common](https://blog.gclb2b.com/blog/four-traits-all-successful-b2b-demand-generation-campaigns-have-in-common) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 13 February 2024 --- --- Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in o... [Read More ➢](https://blog.gclb2b.com/blog/four-traits-all-successful-b2b-demand-generation-campaigns-have-in-common) 0 [![](https://blog.gclb2b.com/hubfs/001%20GCL%20AdobeStock_244524948-1-1.jpeg)](https://blog.gclb2b.com/blog/5-channels-to-include-in-your-b2b-lead-generation-toolkit) ## [5 Channels To Include In Your B2B Lead Generation Toolkit](https://blog.gclb2b.com/blog/5-channels-to-include-in-your-b2b-lead-generation-toolkit) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 15 December 2022 --- --- When developing an effective B2B lead generation strategy, there are a few questions you need to ask: “What are our key selling points?”, “How well established is our brand?”, “Who are our customers?” One particularly critical question is “What channels should we be using as part of this strategy?”  [Read More ➢](https://blog.gclb2b.com/blog/5-channels-to-include-in-your-b2b-lead-generation-toolkit) 0 [![businessman hand working with modern technology and digital layer effect as business strategy concept](https://blog.gclb2b.com/hubfs/Stock%20images/businessman%20hand%20working%20with%20modern%20technology%20and%20digital%20layer%20effect%20as%20business%20strategy%20concept.jpeg)](https://blog.gclb2b.com/blog/5-lead-generation-strategies-for-b2b-telemarketers-in-2021) ## [5 Lead Generation Strategies for B2B Telemarketers in 2021](https://blog.gclb2b.com/blog/5-lead-generation-strategies-for-b2b-telemarketers-in-2021) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 11 October 2021 --- --- [Read More ➢](https://blog.gclb2b.com/blog/5-lead-generation-strategies-for-b2b-telemarketers-in-2021) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/5_mistakes_to_avoid_when_selling_to_inbound_leads.jpg)](https://blog.gclb2b.com/blog/5-mistakes-to-avoid-when-selling-to-inbound-leads) ## [5 Mistakes To Avoid When Selling To Inbound Leads](https://blog.gclb2b.com/blog/5-mistakes-to-avoid-when-selling-to-inbound-leads) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 15 September 2021 --- --- The thing about inbound is that it is quite a complex machine, and its potential to produce better leads at a much higher ROI than other channels comes at a cost: adopters need a wide range of skills (some very specialised) to make an inbound campaign work. [Read More ➢](https://blog.gclb2b.com/blog/5-mistakes-to-avoid-when-selling-to-inbound-leads) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [Next](https://blog.gclb2b.com/blog/author/scott-barr/page/2) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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