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5 Channels To Include In Your B2B Lead Generation Toolkit

By Scott Barr | 15 December 2022




When developing an effective B2B lead generation strategy, there are a few questions you need to ask: “What are our key selling points?”, “How well established is our brand?”, “Who are our customers?” One particularly critical question is “What channels should we be using as part of this strategy?” 

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Five Steps to Improve and Clean Your Marketing Data

By Scott Barr | 2 February 2022




A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this Gartner study, “the annual financial impact of poor data quality on organisations is $9.7 million”. 

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5 Lead Generation Strategies for B2B Telemarketers in 2021

By Scott Barr | 11 October 2021




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5 Mistakes To Avoid When Selling To Inbound Leads

By Scott Barr | 15 September 2021




The thing about inbound is that it is quite a complex machine, and its potential to produce better leads at a much higher ROI than other channels comes at a cost: adopters need a wide range of skills (some very specialised) to make an inbound campaign work.

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How to use targeted outbound appointment setting in your sales strategy

By Scott Barr | 6 August 2021




In a highly competitive marketplace, it is more important than ever to pro-actively seek business through outbound activities. Having a well-defined process in place is vital to achieving leads and appointments. Telemarketing fits nicely into this remit. Yet, Telemarketing is increasingly being seen...

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Four Traits All Successful B2B Demand Generation Campaigns Have In Common

By Scott Barr | 28 April 2021




Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in o...

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