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B2B email marketing is a powerful marketing tool – it’s cost effective, measurable, generates higher ROI than other marketing methods, and with an estimated 4.6 billion worldwide email accounts, it’s possible to reach an audience far greater than that of social media.
We recently wrote our third guest blog for the DMA in which we discuss what will the impact of Brexit will be with regard to marketing data regulations and laws. Here is an extract.
B2B outbound marketing might have been synonymous with cold-calls, direct mail and trade shows in the past, but it’s evolved into something a lot more powerful and applicable in today’s digital world. The thing is, it’s got a lot of new contenders – inbound marketing being the chief one.
Prospect profiling is an essential part of converting leads to sales – it identifies people who have a need for your product, and gathers data about them that’ll help form the marketing messages and sales pitches necessary to convert them into customers.
There are many ways to increase the size of your commission and beat last month’s sales figures – close larger accounts, close more accounts and get your whole team to do the same, for example. Yet, there always seems to be a disconnect between your desire to close more deals and what actually tran...
I know what you might be thinking – low cost B2B marketing solutions only offer a quick fix when it comes to generating leads and increasing ROI, and to create long-term growth and actual conversions, a large budget is required.
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