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B2B outbound marketing might have been synonymous with cold-calls, direct mail and trade shows in the past, but it’s evolved into something a lot more powerful and applicable in today’s digital world. The thing is, it’s got a lot of new contenders – inbound marketing being the chief one.
Prospect profiling is an essential part of converting leads to sales – it identifies people who have a need for your product, and gathers data about them that’ll help form the marketing messages and sales pitches necessary to convert them into customers.
There are many ways to increase the size of your commission and beat last month’s sales figures – close larger accounts, close more accounts and get your whole team to do the same, for example. Yet, there always seems to be a disconnect between your desire to close more deals and what actually tran...
I know what you might be thinking – low cost B2B marketing solutions only offer a quick fix when it comes to generating leads and increasing ROI, and to create long-term growth and actual conversions, a large budget is required.
From Chinese investment in Africa, to Starbucks’ presence in over 70 countries, businesses are always looking to expand into unchartered territories. Even the popularity of the Premier League in places as far flung as Cameroon and Thailand is a testament to the fact that if you want to sell more, y...
Following GCL’s well received guest blog written for the DMA “The industries that really shine with an inbound marketing strategy” we have decided to continue writing articles for the DMA.
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