DMA Guest Blog - War of the Worlds: Sales vs Marketing

Next in our DMA blog series, we give a playful take on the notorious rivalry between sales and marketing departments, and why this age-oldbattle does nothing to improve revenue growth – let alone morale.

Here’s an excerpt from the blog:

You’d be hard pressed to pinpoint exactly when the war between...

Plain Text vs. HTML: Which Is Better For B2B Email Marketing?

B2B email marketing is a powerful marketing tool – it’s cost effective, measurable, generates higher ROI than other marketing methods, and with an estimated 4.6 billion worldwide email accounts, it’s possible to reach an audience far greater than that of social media.

DMA Guest Blog - What will Brexit mean for marketing data regulations and data laws?

We recently wrote our third guest blog for the DMA in which we discuss what will the impact of Brexit will be with regard to marketing data regulations and laws. Here is an extract.

Is There Still a Place for B2B Outbound Marketing?

B2B outbound marketing might have been synonymous with cold-calls, direct mail and trade shows in the past, but it’s evolved into something a lot more powerful and applicable in today’s digital world. The thing is, it’s got a lot of new contenders – inbound marketing being the chief one.

Why Your Sales Team Shouldn’t Do B2B Prospect Profiling

Prospect profiling is an essential part of converting leads to sales – it identifies people who have a need for your product, and gathers data about them that’ll help form the marketing messages and sales pitches necessary to convert them into customers.

10 Tips For Preparing A Killer Sales Pitch

There are many ways to increase the size of your commission and beat last month’s sales figures – close larger accounts, close more accounts and get your whole team to do the same, for example. Yet, there always seems to be a disconnect between your desire to close more deals and what actually tran...