--- title: "DMA Guest Blog - War of the Worlds: Sales vs Marketing" description: The sales and marketing war damages ROI, sales, and morale. By aligning the strategy of the two, you can change all this. 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[Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog # DMA Guest Blog - War of the Worlds: Sales vs Marketing [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 6 December 2016 Share:   - [Tweet](https://twitter.com/share) ![sales and marketing departments working together](https://blog.gclb2b.com/hs-fs/hubfs/lead-genetation-services-1.png?width=778&name=lead-genetation-services-1.png "sales and marketing departments working together") Next in our DMA blog series, we give a playful take on the notorious rivalry between sales and marketing departments, and why this age-oldbattle does nothing to improve revenue growth – let alone morale. Here’s an excerpt from the blog: You’d be hard pressed to pinpoint exactly when the war between sales and marketing kicked off – and why it’s raged on for so long.Yet, the rivalry between the two camps still exists: Salespeople view marketers as wishy-washy creatives, more interested in vanity metrics and crafting glossy content than generating real sales, while marketers think salespeople spend more time taking long lunches and gabbing on the phone than doing actual work. As fun as it is to make light of this office divide, the tensions between the two departments do far more harm than good, especially when it comes to closing deals. ### **Click here to read the blog in full you can view it [here](http://dma.org.uk/article/war-of-the-worlds-sales-vs-marketing).** [![ABM guide](https://no-cache.hubspot.com/cta/default/1604661/792b4c5f-da52-448b-8d46-ca67377c4611.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/792b4c5f-da52-448b-8d46-ca67377c4611) ### Categories - [Account Based Marketing (18)](https://blog.gclb2b.com/blog/topic/account-based-marketing) - [ai crm (1)](https://blog.gclb2b.com/blog/topic/ai-crm) - [Appointment Setting (12)](https://blog.gclb2b.com/blog/topic/appointment-setting) - [B2B Appointment Setting (18)](https://blog.gclb2b.com/blog/topic/b2b-appointment-setting) - [B2B Data (19)](https://blog.gclb2b.com/blog/topic/b2b-data) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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