The top 5 movie sales pitches and what you can learn from them
Hollywood is not kind to salespeople. In almost every movie and TV show about advertising professionals, our kind is depicted either as conmen or coked up sales fiends.
How to choose the best data cleansing solution for your business: tools vs services
By
James Crowder | 2 August 2016
If you have ever experienced a high email bounce rate, you know the importance of regular data cleansing. It’s just one of those things you have to do. The only real question is how to go about it.
Paid media vs organic - which gets me better b2b leads?
By
Jenny Reardon | 26 July 2016
In the need for leads, which is king? Organic media or paid media? If you asked a room full of marketers, you’d get some very varied answers. But, that’s because each type of media has its own strengths and weaknesses.
Why your content marketing isn’t working
By
Stuart Thompson | 22 July 2016
Despite all the hype about content marketing and what it can do to inspire business growth, the adage “Content is King” is only a half truth. While content does deliver incredible results for some businesses, it seems to be an empty promise for others.
Bad leads - is it time to outsource?
By
Romaana Mahtey | 19 July 2016
Almost everyone agrees that a steady flow of quality leads is crucial to the survival and growth of a business. However, what people can’t agree on is what the best way is to go about their lead generation activities. While some do their lead generation in house, others outsource this activity to...
Seven functions that make Excel a great data cleansing tool
By
Jenny Reardon | 6 July 2016
Much of the sales data you import is not in the format you want it. In fact, some of it isn’t even usable at first.
