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In the need for leads, which is king? Organic media or paid media? If you asked a room full of marketers, you’d get some very varied answers. But, that’s because each type of media has its own strengths and weaknesses.
Despite all the hype about content marketing and what it can do to inspire business growth, the adage “Content is King” is only a half truth. While content does deliver incredible results for some businesses, it seems to be an empty promise for others.
Almost everyone agrees that a steady flow of quality leads is crucial to the survival and growth of a business. However, what people can’t agree on is what the best way is to go about their lead generation activities. While some do their lead generation in house, others outsource this activity to...
Much of the sales data you import is not in the format you want it. In fact, some of it isn’t even usable at first.
When you run an agency solely focused on using your services to get the best results for each and every one of your clients, you sometimes need to make a concerted effort to put time and resources aside to focus on your own designs, strategies and other offerings.
Over the past decade, advancements in automation technology have put a treasure trove of efficiency-boosting automation tools at the fingertips of sales and marketing people.
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