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When Apple released its new iPhone this month, the hardware changes to the beloved product put fans into a tizzy. But it’s not the missing headphone jack that has marketers worried. Beneath the phone’s shiny exterior something nefarious is stirring. You guessed it: a content blocking feature.
Despite the widespread adoption of content marketing, many businesses struggle to use content to drive meaningful results. Why? Because they lack an effective strategy.
Inbound marketing can be a powerful means of generating new leads, but it’s a complex beast and has to be managed properly before it will deliver results.
As tempted as I am to use analogies involving rolling snowballs or Olympic marathon runners, neither of these things adequately describes the way that an inbound marketing strategy builds momentum.
Sport is my therapy. After a week spent taxing my brain, all I want to do is flop onto the couch and watch someone else workup a sweat for the glorification of their own club or nation, and the Olympics is my favorite.
The success of any marketing campaign – even one that uses automation – depends on the carefully coordinated activities of people who believe in what they are doing.
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