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Welcome To Our Blog

Nine Questions You Need To Ask When Hiring a B2B Sales Candidate

By Romaana Mahtey | 1 June 2022




 

Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half-hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals...

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How The Right Message Will Get You More B2B Appointments

By Romaana Mahtey | 28 April 2021




We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that secur...

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The 5 Best Ways To Boost Registrations For Your Company's Conference Or Event

By Romaana Mahtey | 14 December 2019




 Many organisations are taking advantage of the promotional and sales opportunities conferences and events provide. But these opportunities will only be available if your event has attendees.

Here are five of the best registration approaches to ensure you get the attendees you need for your event t...

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How to Use B2B Telemarketing In A Digital Strategy

By Romaana Mahtey | 12 April 2019




 

Many people make the mistake of assuming that a digital marketing strategy is all, well, digital. They assume that it involves tactics that exist entirely online—through social media, websites or email—and that it has no room for traditional marketing activities, like B2B telemarketing.

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What Is The True Cost of GDPR - Unpacking The Expected and Unexpected Impact

By Romaana Mahtey | 6 February 2019




 GDPR, the EU’s new personal data regulations arrived in May 2018, forever changing the way businesses are allowed to handle the data of EU citizens. A report from Ernst & Young expects GDPR compliance to cost the top 500 companies around the world a total of $7.8 billion dollars, but that number c...

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4 Ways Telemarketing Is The Key To Successful B2B Conferences & TradeShows

By Romaana Mahtey | 5 December 2018




In today’s increasingly media-saturated world, events and conferences are an important tool for B2B companies to connect in person. They offer your business many benefits, including cost-effective advertising, opportunities for networking and great potential for lead generation.

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