--- title: GCL B2B's Marketing Blog | Romaana Mahtey description: Writing about all things inbound and outbound B2B Marketing. --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![People-waiting-to-apply-for-a-job-in-the-lead-generation-services-industry.jpg](https://blog.gclb2b.com/hubfs/People-waiting-to-apply-for-a-job-in-the-lead-generation-services-industry.jpg)](https://blog.gclb2b.com/blog/nine-questions-you-need-to-ask-when-hiring-a-b2b-sales-candidate) ## [Nine Questions You Need To Ask When Hiring a B2B Sales Candidate](https://blog.gclb2b.com/blog/nine-questions-you-need-to-ask-when-hiring-a-b2b-sales-candidate) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 1 June 2022 --- --- Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half-hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals... [Read More ➢](https://blog.gclb2b.com/blog/nine-questions-you-need-to-ask-when-hiring-a-b2b-sales-candidate) 0 [![Trade Shows](https://blog.gclb2b.com/hubfs/Trade%20Shows.jpg)](https://blog.gclb2b.com/blog/the-5-best-ways-to-boost-registrations-for-your-companys-conference-or-event) ## [The 5 Best Ways To Boost Registrations For Your Company's Conference Or Event](https://blog.gclb2b.com/blog/the-5-best-ways-to-boost-registrations-for-your-companys-conference-or-event) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 14 December 2019 --- ---  Many organisations are taking advantage of the promotional and sales opportunities conferences and events provide. But these opportunities will only be available if your event has attendees. Here are five of the best registration approaches to ensure you get the attendees you need for your event t... [Read More ➢](https://blog.gclb2b.com/blog/the-5-best-ways-to-boost-registrations-for-your-companys-conference-or-event) 0 [![How to Use B2B Telemarketing In A Digital Strategy](https://blog.gclb2b.com/hubfs/Blog_Images/Phase%202/Young-businessman-working-on-implementing-B2B-telemarketing-in-a-digital-strategy.jpg)](https://blog.gclb2b.com/blog/how-to-use-b2b-telemarketing-in-a-digital-strategy) ## [How to Use B2B Telemarketing In A Digital Strategy](https://blog.gclb2b.com/blog/how-to-use-b2b-telemarketing-in-a-digital-strategy) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 12 April 2019 --- --- Many people make the mistake of assuming that a digital marketing strategy is all, well, digital. They assume that it involves tactics that exist entirely online—through social media, websites or email—and that it has no room for traditional marketing activities, like [B2B telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/). [Read More ➢](https://blog.gclb2b.com/blog/how-to-use-b2b-telemarketing-in-a-digital-strategy) 0 [![GDPR- Blog 2](https://blog.gclb2b.com/hubfs/GDPR-%20Blog%202.jpg)](https://blog.gclb2b.com/blog/what-is-the-true-cost-of-gdpr-unpacking-the-expected-and-unexpected-impact) ## [What Is The True Cost of GDPR - Unpacking The Expected and Unexpected Impact](https://blog.gclb2b.com/blog/what-is-the-true-cost-of-gdpr-unpacking-the-expected-and-unexpected-impact) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 6 February 2019 --- ---  GDPR, the EU’s new personal data regulations arrived in May 2018, forever changing the way businesses are allowed to handle the [data](https://www.gcldirect.com/lead-generation-services/marketing-data/) of EU citizens. A report from [Ernst & Young expects GDPR compliance to cost the top 500 companies around the world a total of $7.8 billion dollars](https://www.bloomberg.com/news/articles/2018-03-22/it-ll-cost-billions-for-companies-to-comply-with-europe-s-new-data-law), but that number c... [Read More ➢](https://blog.gclb2b.com/blog/what-is-the-true-cost-of-gdpr-unpacking-the-expected-and-unexpected-impact) 0 [![Event Promo](https://blog.gclb2b.com/hubfs/Event%20Promo.jpg)](https://blog.gclb2b.com/blog/4-ways-telemarketing-is-the-key-to-successful-b2b-conferences-tradeshows) ## [4 Ways Telemarketing Is The Key To Successful B2B Conferences & TradeShows](https://blog.gclb2b.com/blog/4-ways-telemarketing-is-the-key-to-successful-b2b-conferences-tradeshows) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 5 December 2018 --- --- In today’s increasingly media-saturated world, events and conferences are an important tool for B2B companies to connect in person. They offer your business many benefits, including cost-effective advertising, opportunities for networking and great potential for lead generation. [Read More ➢](https://blog.gclb2b.com/blog/4-ways-telemarketing-is-the-key-to-successful-b2b-conferences-tradeshows) 0 ## [A Marketer's Guide To The New GDPR Regulations](https://blog.gclb2b.com/blog/a-marketers-guide-to-the-new-gdpr-regulations) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 13 September 2017 --- --- With the GDPR approaching, marketers will need to adapt their strategies and prepare for all the changes that await them. [Read More ➢](https://blog.gclb2b.com/blog/a-marketers-guide-to-the-new-gdpr-regulations) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [Next](https://blog.gclb2b.com/blog/author/romaana-mahtey/page/2) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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