B2B Lead Nurturing: How an Agency Can Help You Turn More Leads into Sales

B2B lead nurturing is essential for converting leads into sales. It ensures that every lead is given ample attention and educated (through relevant content) about the solutions your brand can offer them until they’re ready to make a buying decision.

Six B2B Sales Tactics That No Longer Work

The way customers search for and buy products has changed dramatically since the emergence of search engines, review sites, and social media. Not only do they have more choice of what to buy, they no longer rely solely on salespeople to educate them about the product and why they should buy it.

Wit...

DMA Guest Blog - War of the Worlds: Sales vs Marketing

Next in our DMA blog series, we give a playful take on the notorious rivalry between sales and marketing departments, and why this age-oldbattle does nothing to improve revenue growth – let alone morale.

Here’s an excerpt from the blog:

You’d be hard pressed to pinpoint exactly when the war between...

Plain Text vs. HTML: Which Is Better For B2B Email Marketing?

B2B email marketing is a powerful marketing tool – it’s cost effective, measurable, generates higher ROI than other marketing methods, and with an estimated 4.6 billion worldwide email accounts, it’s possible to reach an audience far greater than that of social media.

DMA Guest Blog - What will Brexit mean for marketing data regulations and data laws?

We recently wrote our third guest blog for the DMA in which we discuss what will the impact of Brexit will be with regard to marketing data regulations and laws. Here is an extract.

Is There Still a Place for B2B Outbound Marketing?

B2B outbound marketing might have been synonymous with cold-calls, direct mail and trade shows in the past, but it’s evolved into something a lot more powerful and applicable in today’s digital world. The thing is, it’s got a lot of new contenders – inbound marketing being the chief one.