Why You Should Compile CVs of Your Prospects

The curriculum vitae: a document that aims to promote our strongest attributes and paint us as someone worthy of employment – on two sides of an A4. Though the CV is commonly used by HR departments and prospective employers to ascertain the fit of an individual for a position, marketers can also la...

B2B Lead Nurturing: How an Agency Can Help You Turn More Leads into Sales

B2B lead nurturing is essential for converting leads into sales. It ensures that every lead is given ample attention and educated (through relevant content) about the solutions your brand can offer them until they’re ready to make a buying decision.

Six B2B Sales Tactics That No Longer Work

The way customers search for and buy products has changed dramatically since the emergence of search engines, review sites, and social media. Not only do they have more choice of what to buy, they no longer rely solely on salespeople to educate them about the product and why they should buy it.

Wit...

DMA Guest Blog - War of the Worlds: Sales vs Marketing

Next in our DMA blog series, we give a playful take on the notorious rivalry between sales and marketing departments, and why this age-oldbattle does nothing to improve revenue growth – let alone morale.

Here’s an excerpt from the blog:

You’d be hard pressed to pinpoint exactly when the war between...

Plain Text vs. HTML: Which Is Better For B2B Email Marketing?

B2B email marketing is a powerful marketing tool – it’s cost effective, measurable, generates higher ROI than other marketing methods, and with an estimated 4.6 billion worldwide email accounts, it’s possible to reach an audience far greater than that of social media.

DMA Guest Blog - What will Brexit mean for marketing data regulations and data laws?

We recently wrote our third guest blog for the DMA in which we discuss what will the impact of Brexit will be with regard to marketing data regulations and laws. Here is an extract.