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To say that marketing has undergone a colossal shift in the last decade is an understatement. Markets have become more competitive, and customers have acquired more buying power thanks to the internet and wealth of information it provides.
As a native English speaker, it’s easy to take for granted the fact that our mother tongue has become a world language. Most places on the planet – apart from rural Mongolia, perhaps – have at least a sign or two printed in English, even if the locals can’t speak it.It’s hard for many of us to imag...
The curriculum vitae: a document that aims to promote our strongest attributes and paint us as someone worthy of employment – on two sides of an A4. Though the CV is commonly used by HR departments and prospective employers to ascertain the fit of an individual for a position, marketers can also la...
B2B lead nurturing is essential for converting leads into sales. It ensures that every lead is given ample attention and educated (through relevant content) about the solutions your brand can offer them until they’re ready to make a buying decision.
The way customers search for and buy products has changed dramatically since the emergence of search engines, review sites, and social media. Not only do they have more choice of what to buy, they no longer rely solely on salespeople to educate them about the product and why they should buy it.
Wit...
Next in our DMA blog series, we give a playful take on the notorious rivalry between sales and marketing departments, and why this age-oldbattle does nothing to improve revenue growth – let alone morale.
Here’s an excerpt from the blog:
You’d be hard pressed to pinpoint exactly when the war between...
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