You only have so much time, energy and budget, and if you want to ensure the highest ROI from your sales strategies, you have to be more than just effective; you have to be efficient.
Since inbound marketing has become prevalent in the B2B sector, there’s been plenty of discourse around the inbound vs. outbound debate. Inbound marketing has, by some people, been revered as the silver bullet to combat growing resistance to generic and one-size-fits-all marketing messages.
Marketing ROI is tied directly to message relevance. Consumers have no time for messages that are of no significance to them, and marketers can achieve higher engagement rates only by making their messages more relevant.
Much has been written about lead generation, and while much of this advice is useful, there are just as many fallacies. Here, we look at what are possibly the five most dangerous lead generation myths.
Let’s face it – Lead Generation is not a new challenge. Especially in the B2B sector, Marketers and Heads of Sales have been almost incessantly locked in the struggle to generate new opportunities – but why, with all the skills, tools and experience within B2B, is this still cited as one of the top ...
As a salesperson, it’s your responsibility to ensure the hard work done by other departments doesn’t go to waste. You need to do your best to get the customer "over the finish line” and close the sale. However, this is easier said than done, which is why you need to be properly prepared.
