Instead of firing out generic content to a mass audience, an account-based marketing (ABM) strategy allows you to craft marketing messages and content to individual accounts – meaning you’re more likely to connect with the customer and make a sale.
Name: Romaana Mahtey
Role at GCL: HR & Compliance Manager
How long have you been with GCL and what is your role here?
I’ve been at GCL for almost 14 years now and I mainly manage the recruitment and HR for the company, although I do get involved in a bit of everything! My role is of an HR genera...
Thanks to technology, marketing has become less of an art and more of a science. Instead of relying on their gut or intuition, modern marketers use digital platforms and tools to track how audiences are engaging with their marketing content.
But what if your data is bad?
Intelligence Quotient (IQ) is one of the markers by which we judge a person’s intellectual aptitude. Emotional Quotient (EQ) is the metric we use to measure a person’s emotional awareness. These characteristics are both valuable in sales and marketing, but which is more important, a high IQ or a hig...
Throughout the year, different sectors have different months which perform better than others. And there are also typically months which perform worse. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But it is important to know when these peaks and...
