Four Tips on How to Turn Data and Content into Leads
Content has always been a primary focus in marketing campaign efforts. But with a data-driven approach on top of that, content can be more relevant and more targeted.
Use Empathy to Turbocharge Your Marketing Strategies
Empathy is defined by the Cambridge dictionary as “the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation”. It may seem like common sense for marketers to use empathy to better understand and connect with leads, but that isn’t ...
Do You Speak My Language? How a Common Tongue Connects People in Marketing
The importance of speaking the same language isn’t lost on global brands like Johnnie Walker. When they went global, they didn’t just do a direct translation of their classic phrase “Keep Walking”, but also included local quotes and phrases that were relevant to each language.
Quick Guides for Great B2B Lead Gen Campaigns
However you define Lead Generation, the desired end result is always the same. Leads - and lots of them! Below are 3 examples of successful Lead Generation campaign styles and some simple steps to get you started:
The Final Step In Your ABM Strategy: Appointment Setting
Account-based marketing (ABM) is a powerful B2B marketing approach that can increase engagement with potential leads in large accounts and increase the chances of those accounts becoming customers. It does this by treating every account—and prospect within an account—as unique, and tailoring marketi...
