Account-based marketing (ABM) is a powerful B2B marketing approach that can increase engagement with potential leads in large accounts and increase the chances of those accounts becoming customers. It does this by treating every account—and prospect within an account—as unique, and tailoring marketi...
More and more businesses are coming to us and asking "does Telemarketing still work"? Over the last 25 years telemarketing has got a bad reputation amongst some people, but why? A lot of the negative press comes from campaigns that go wrong and bad telemarketing practices. So what are the top 10 r...
Without a defined lead qualification (LQ) process, you will have seen your team wasting time and effort chasing poor quality leads. Research has shown that 28% of all leads are handed off to sales without any lead qualification…. at all.
Almost everything in inbound marketing can be measured, so why focus on conversion rates? Cost per conversion seems more useful when identifying lead generation channels that deliver ROI, and cost per acquisition is much better for determining the overall cost-effectiveness of a particular strategy....
The thing about inbound is that it is quite a complex machine, and its potential to produce better leads at a much higher ROI than other channels comes at a cost: adopters need a wide range of skills (some very specialised) to make an inbound campaign work.
