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How to Improve Your Telemarketing Using EQ

By GCL | 9 December 2021




While some roles in an organisation require less emotional intelligence (EQ) than others, telemarketing is not one of them. Telemarketers, due to their high levels of engagement with leads or clients, are often the first to face a negative response from a lead or customer. Under these circumstances,...

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How To Reduce No Show Appointments

By essential | 8 December 2021




No-show appointments are frustrating. You've put the time and effort into getting in front of the right contact, you've aced the prospecting call, and you've got a date in the diary. But the date and time roll around, and your prospect doesn't show. Why?

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How To Integrate B2B Telemarketing Into Your Sales Funnel

By James Crowder | 4 December 2021




Ask most people what comes to mind when they think of B2B telemarketing and there’s a high chance they’ll say cold calls and sales pitches. This preconception assumes that B2B telemarketing can only add value at the bottom of the sales funnel – right before a lead is ready to buy.

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How To Use Market Research To Upsell To Your Existing Account

By James Crowder | 23 November 2021




Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate leads....

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When does an MQL become an SQL?

By James Crowder | 18 November 2021




When does an MQL (Marketing Qualified Lead) become an SQL (Sales Qualified Lead)?

Before we answer that question we should first look at the buyer’s journey. The buyer’s journey consists of three stages: awareness, consideration and decision. Let’s take a quick look at each of these:

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Four Tips on How to Turn Data and Content into Leads

By Elizabeth Hamer | 11 November 2021




Content has always been a primary focus in marketing campaign efforts. But with a data-driven approach on top of that, content can be more relevant and more targeted.

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