So, you saw a cheap data list and you thought to yourself “What’s the harm? It’s not expensive – no great risk. Besides, how bad can it be?” Now you’ve ordered it and want to know what it’s really worth. Here we give you three points with which you can measure the value of any data list.
In a highly competitive marketplace, it is more important than ever to pro-actively seek business through outbound activities. Having a well-defined process in place is vital to achieving leads and appointments. Telemarketing fits nicely into this remit. Yet, Telemarketing is increasingly being seen...
Lead generation is one of the primary focuses of your marketing efforts: whether you implement outbound or inbound marketing practices, and whether you perform these functions in-house or through outsourced lead generation services.
Instead of firing out generic content to a mass audience, an account-based marketing (ABM) strategy allows you to craft marketing messages and content to individual accounts – meaning you’re more likely to connect with the customer and make a sale.
Name: Romaana Mahtey
Role at GCL: HR & Compliance Manager
How long have you been with GCL and what is your role here?
I’ve been at GCL for almost 14 years now and I mainly manage the recruitment and HR for the company, although I do get involved in a bit of everything! My role is of an HR genera...
Thanks to technology, marketing has become less of an art and more of a science. Instead of relying on their gut or intuition, modern marketers use digital platforms and tools to track how audiences are engaging with their marketing content.
But what if your data is bad?
