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Welcome To Our Blog

Steps to Ensure Successful B2B Telemarketing in the Digital Age

By Elizabeth Hamer | 14 July 2021




 

An effective telemarketing strategy can work wonders for your business. When done correctly, it can be an invaluable tool for B2B salespeople. Telemarketing should have a place in your marketing strategy even in today’s digital age.

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The Do’s & Don'ts of Over-The-Phone Appointment Setting

By Elizabeth Hamer | 29 April 2021




Appointment setting has never been easy, but now, your prospects and the way they behave makes securing those all-important first meetings even more of a challenge.

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Smarter B2B Lead Qualification: What Should you do? [4 Quick Tips]

By Elizabeth Hamer | 22 April 2021




Does your business know how to find the right leads?

Without a defined lead qualification (LQ) process, you will have seen your team wasting time and effort chasing poor quality leads.  Research has shown that 28% of all leads are handed off to sales without any lead qualification…. at all.

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The Advantages Of Using B2B Telemarketing For Events

By Elizabeth Hamer | 3 February 2021




 

You’ve got a killer idea for an event that’ll enhance every other marketing effort you’ve been nurturing over the last quarter. Whether it’s a keynote speech followed by a gala dinner, an industry convention, or simply a product launch, ensuring that it’s well attended is key (have a read of ou...

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Four Tips on How to Turn Data and Content into Leads

By Elizabeth Hamer | 12 November 2020




 

Content has always been a primary focus in marketing campaign efforts. But with a data-driven approach on top of that, content can be more relevant and more targeted.

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The Impact Of Using High-quality B2B Data For Telesales

By Elizabeth Hamer | 19 March 2020




Imagine your existing B2B marketing data as a tried-and-trusted car, linking you to the world the way data connects businesses to prospects. You’ve had it for years and it’s been a reliable companion for as long as you can remember (except for that time the radiator erupted and spewed scalding w...

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