To the untrained eye, sales is a glamourous world of long lunches, travel and commissions. The perfect salesperson knows exactly which leads will convert into customers, and spends nothing more than half an hour sweet-talking them into a sale with perfect closing techniques. As someone who works i...
An effective telemarketing strategy can work wonders for your business. When done correctly, it can be an invaluable tool for B2B salespeople. Telemarketing should have a place in your marketing strategy even in today’s digital age.
Content has always been a primary focus in marketing campaign efforts. But with a data-driven approach on top of that, content can be more relevant and more targeted.
Without a defined lead qualification (LQ) process, you will have seen your team wasting time and effort chasing poor quality leads. Research has shown that 28% of all leads are handed off to sales without any lead qualification…. at all.
You’ve got a killer idea for an event that’ll enhance every other marketing effort you’ve been nurturing over the last quarter. Whether it’s a keynote speech followed by a gala dinner, an industry convention, or simply a product launch, ensuring that it’s well attended is key (have a read of our p...
Imagine your existing B2B marketing data as a tried-and-trusted car, linking you to the world the way data connects businesses to prospects. You’ve had it for years and it’s been a reliable companion for as long as you can remember (except for that time the radiator erupted and spewed scalding wate...
