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Welcome To Our Blog

Is telemarketing still effective in 2022?

By GCL | 23 June 2022




Reading time: 8 minutes

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GCL's Data Healthcheck: The Complete Guide to a Healthy, Productive and Efficient Database

By GCL | 31 May 2022




Reading time: 25 minutes

 

It’s time for the big push on that new product or solution, the one the CEO has personally been championing. Everything’s in place, the contents done, the infographics look amazing but what about the mailing list? The one you used two years ago will be fine… won’t it?

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A Sales and Marketing Complete Guide to Lead Qualification

By GCL | 26 May 2022




 

 

Reading time: 21 minutes

What makes a lead a lead?

The days of the whisky-swilling advertising executives running marketing are over, these days all marketers must be able to demonstrate a return on investment for all their activities. Nowhere is this more relevant than with lead generation.

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Lead Generation in Summer: Why summer remains an effective time for campaigns

By GCL | 5 May 2022




Reading time: 12 minutes

 

There’s a common myth that every business will slow down over the summer months. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But as a blanket statement, this is simply not true!

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6 mistakes to avoid when marketing internationally

By GCL | 8 April 2022




 

Many successful brands, leaning on their success in local markets, have taken the brave leap into foreign markets. Unfortunately, some of these brands have stumbled, if not completely fallen on their face. Here are some of the most common global marketing mistakes that companies can make.

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How to write a comprehensive sales strategy

By GCL | 24 March 2022




Reading time: 18 minutes

 

At the most basic level, your sales team are tasked with a simple goal – to sell your product or service. Easy, right? Unfortunately, that’s far too simplistic to accurately reflect the time and effort that goes into securing a sale.

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