In the B2B sales and marketing landscape, the requirement for accurate, high-quality data is crucial for success. However, sourcing the right type of data to achieve your commercial objectives is not always as straight forward as you might think. The reality is that there is no silver bullet, and it...
The role of a B2B Sales Development Representative (SDR) is one of the most all-encompassing professions in B2B sales & marketing.
The position not only demands creativity and ingenuity, but also a scientific approach where strategy and accurate judgement are needed for a rounded skillset.
The rol...
It’s fair to say that Artificial Intelligence (AI) is shaping how marketers design and execute their strategies, transforming everything from campaign personalisation to data analysis.
Whether it’s in the B2C or B2B space, AI provides tools that empower marketers with insights and automation, enha...
Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main f...
Reading time: 4 minutes
‘I'sn't it just spammy cold calls?', ‘Is it a relic of the ’90s?' , 'Does it even work anymore?’.....
These are a few of the questions that may come to mind based on perceptions of B2B telemarketing today. So, does B2B telemarketing still work in 2024?
The answer to this is y...
Reading time: 3 minutes
If you are reading this, the likelihood is you may well be considering using B2B telemarketing to support your business needs and hit your targets.
And so, you may be wondering, “How much would it cost & how does it work?”
We’ve put together eight key factors for you to consi...
