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Welcome To Our Blog

5 Reasons Why Primary Market Research is Essential

By GCL | 16 November 2020




 

Conducting market research is one thing, understanding it is a completely different matter! Large organisations all over the world carry out extensive market research to understand their customers better and to find out what drives them. And whether it’s primary, secondary, quantitative or qual...

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The Marketers “not so” Secret Weapon - Data Insight, Enhancement and Effectiveness

By GCL | 2 November 2020




An expert opinion on effective B2B databases

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GDPR Is Here. But What’s Next For Marketers and Personal Data?

By GCL | 22 April 2020




 

Many in the business world tried to ignore GDPR when the news first broke about these new data privacy regulations. But when they realised that keeping their heads buried in the sand wasn’t an option, there was a last-minute scramble to ensure compliance

 

GDPR came into effect on May 25th, 2...

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6 mistakes to avoid when marketing internationally

By GCL | 8 April 2020




 

Many successful brands, leaning on their success in local markets, have taken the brave leap into foreign markets. Unfortunately, some of these brands have stumbled, if not completely fallen on their face. Here are some of the most common global marketing mistakes that companies can make.

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Is your marketing strategy “glocally” relevant?

By GCL | 31 March 2020




 

Glocal? No, that’s not a typo. Glocalisation is defined as:

 

“a combination of the words "globalisation" and "localisation." The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market....

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How to get international B2B marketing right

By GCL | 18 March 2020




 

Thanks to the internet, more companies than ever before can do business all across the globe. If your organisation is thinking about going international, it’s important to remember that you’ll need a new marketing strategy in order to succeed.

 

Here are 6 tips that you can use to get your inte...

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