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Welcome To Our Blog

Making the most of your shrinking marketing budget with ABM

By GCL | 20 December 2021




Marketing directly to accounts your business has targeted as prospects can be extremely cost-efficient. This is particularly true if you are using some of the newer social platforms' tools that enable targeting specific companies or organisations. For those businesses that know precisely who the...

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How to plan for your best (and worst) sales months throughout the year

By GCL | 14 July 2021




Throughout the year, different sectors have different months which perform better than others. And there are also typically months which perform worse. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But it is important to know when these peaks ...

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Outdated or indispensable? Why telemarketing isn't working in your digital strategy

By GCL | 23 June 2021




Telemarketing is an often-under-utilised tool in a marketer’s arsenal, with many simply disregarding the value it offers. Regularly reduced to merely cold-calling, telemarketing has largely been misunderstood.

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How enhancing your appointment setting can boost lead generation

By GCL | 20 May 2021




 

Appointment setting is a stage in the sales process that allows you to arrange a meeting with contacts that could lead to a sale. In order to enhance your ability to create appointments with prospects and boost your lead generation, here are some useful ideas that you may want to consider befor...

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5 Steps to Buying B2B Data for the Public Sector

By GCL | 2 March 2021




To Buy or Not to Buy?

Data is one of your key tools and should be the raw material used to drive engagement through intelligence led decisions. Your team will spend hours developing your outreach strategy, crafting the perfect messaging and designing assets which capture attention. But all that ...

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How to promote your B2B Virtual Event

By GCL | 23 February 2021




Digital processes are engrained in our day-to-day business activities. As a result, virtual events have found a foothold in the marketing strategy. But without a good promotion strategy, they won’t give your company the results achievable. It’s all about communication where your event promotion i...

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