Is telemarketing still effective in 2022?

Reading time: 8 minutes

A Step-By-Step Guide to Lead Generation

Reading Time: 11 minutes

Lead Generation, or should we say effective lead generation, often eludes even the best sales and marketing teams. Somewhere between generating great content, planning that next event or drafting a new email, it can get lost in the mire. And yet, isn’t lead generation what...

GCL named as one of top marketing agencies in Birmingham

We're thrilled to have been named as one of the top marketing agencies in Birmingham by PR Expert!

Nine Questions You Need To Ask When Hiring a B2B Sales Candidate

Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half-hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals...

A Sales and Marketing Complete Guide to Lead Qualification

Reading time: 21 minutes

What makes a lead a lead?

The days of the whisky-swilling advertising executives running marketing are over, these days all marketers must be able to demonstrate a return on investment for all their activities. Nowhere is this more relevant than with lead generation.

Lead Generation in Summer: Why summer remains an effective time for campaigns

Reading time: 12 minutes

There’s a common myth that every business will slow down over the summer months. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But as a blanket statement, this is simply not true!