Reading Time: 11 minutes
Lead Generation, or should we say effective lead generation, often eludes even the best sales and marketing teams. Somewhere between generating great content, planning that next event or drafting a new email, it can get lost in the mire. And yet, isn’t lead generation what...
We're thrilled to have been named as one of the top marketing agencies in Birmingham by PR Expert!
Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half-hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals...
Reading time: 21 minutes
The days of the whisky-swilling advertising executives running marketing are over, these days all marketers must be able to demonstrate a return on investment for all their activities. Nowhere is this more relevant than with lead generation.
Reading time: 12 minutes
There’s a common myth that every business will slow down over the summer months. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But as a blanket statement, this is simply not true!
In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of following up. However, in the real world, you know that leads have to be carefully sifted before you can pass them over to sales.
