GCL named as one of top marketing agencies in Birmingham

We're thrilled to have been named as one of the top marketing agencies in Birmingham by PR Expert!

Nine Questions You Need To Ask When Hiring a B2B Sales Candidate

Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half-hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals...

A Sales and Marketing Complete Guide to Lead Qualification

Reading time: 21 minutes

What makes a lead a lead?

The days of the whisky-swilling advertising executives running marketing are over, these days all marketers must be able to demonstrate a return on investment for all their activities. Nowhere is this more relevant than with lead generation.

Lead Generation in Summer: Why summer remains an effective time for campaigns

Reading time: 12 minutes

There’s a common myth that every business will slow down over the summer months. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But as a blanket statement, this is simply not true!

When an MQL is not an SQL and never will be!

In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of following up. However, in the real world, you know that leads have to be carefully sifted before you can pass them over to sales.

6 mistakes to avoid when marketing internationally

Many successful brands, leaning on their success in local markets, have taken the brave leap into foreign markets. Unfortunately, some of these brands have stumbled, if not completely fallen on their face. Here are some of the most common global marketing mistakes that companies can make.