Even though using social networks to create B2B pipeline opportunities has become increasingly popular amongst sales professionals, there still remains little discussion about how to blend telemarketing with social media to maximise lead generation.
Reading time: 25 minutes
It’s time for the big push on that new product or solution, the one the CEO has personally been championing. Everything’s in place, the contents done, the infographics look amazing but what about the mailing list? The one you used two years ago will be fine… won’t it?
Reading Time: 11 minutes
Lead Generation, or should we say effective lead generation, often eludes even the best sales and marketing teams. Somewhere between generating great content, planning that next event or drafting a new email, it can get lost in the mire. And yet, isn’t lead generation what...
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Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half-hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals...
