Many successful brands, leaning on their success in local markets, have taken the brave leap into foreign markets. Unfortunately, some of these brands have stumbled, if not completely fallen on their face. Here are some of the most common global marketing mistakes that companies can make.
Profiling the prospects, leads and customers in your B2B contact database is the best way of making sure you are hitting the right market segments and giving yourself the best chance of real engagement. We've answered some common questions on how to get the most from your profiling projects.
Reading time: 18 minutes
At the most basic level, your sales team are tasked with a simple goal – to sell your product or service. Easy, right? Unfortunately, that’s far too simplistic to accurately reflect the time and effort that goes into securing a sale.
To the untrained eye, sales is a glamourous world of long lunches, travel and commissions. The perfect salesperson knows exactly which leads will convert into customers, and spends nothing more than half an hour sweet-talking them into a sale with perfect closing techniques. As someone who works i...
Top-level decision-makers are hard to pin down. They’re constantly short on time, and almost always on the move. And, as if these factors didn’t make it hard enough for salespeople to secure a meeting with high-level executives, they also have gatekeepers – secretaries and personal assistants – wh...
When should your prospects be contacted by sales? It’s a tricky question, but one that has to be answered before you can determine at what point marketing should hand over the baton to sales. Effective lead management requires that your teams synchronise their efforts, but before that can happen, yo...
