As 2023 gets underway, marketers are optimistic about what the next 12 months hold, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time...
When developing an effective B2B lead generation strategy, there are a few questions you need to ask: “What are our key selling points?”, “How well established is our brand?”, “Who are our customers?” One particularly critical question is “What channels should we be using as part of this strategy?”
Sometimes it’s easy to envy B2C industries. Their products are generally sexier and the potential customer base often dwarfs that of certain niche B2B sectors like enterprise application software (EAS) providers. B2B sales cycles, on the other hand, are much longer, meaning that sales tend to trickl...
No longer synonymous with cold-calls, B2B Telemarketing can generate the right type of leads for your brand, especially when combined with accounts based marketing (ABM). ABM is fishing for tuna with a line, or fishing with a spear if you’re the president of marketing at Heinz, rather than fishing...
There are several ways to get a product or service to market. You can sell directly to your customers, or you can partner with other companies that help get your products to your target market. Take wine, for example. A winery can sell directly to customers – online or at the cellar door.
A successful enterprise centres on your ability to generate a healthy flow of fresh sales opportunities. With a carefully planned B2B marketing strategy, you can enhance your USP’s, ROI and business persona. Unfortunately, as many Blue Chip or SME’s will testify, it’s no longer enough to sell a qual...
