Reading time: 5 minutes
It takes the fusion of different departments, personnel and skill sets to bring a successful B2B Telemarketing campaign together. When done right, you can expect to see qualified leads being brought in, increased appointment bookings, boosted brand awareness and your pipeline...
Reading time: 7 minutes
B2B Telemarketing is truly scalable and can typically be adapted to support the vast majority of organisations with their sales & marketing requirements, whether that be running a small targeted niche campaign into a particular sector or alternatively, a multi-lingual large-s...
Reading time: 6 minutes
Telemarketing is much more than simply making outbound calls to prospects. It involves developing an effective strategy and implementation plan, defining the target market and appropriate data, building an effectively skilled team, and constant adaptation to ensure the result...
Reading time: 3 minutes
Businesses are always on the look-out for the most cost-effective pricing strategies, however, many end up getting tunnel vision and lose focus of the bigger picture, which is obtaining high-quality leads & nurturing them into sales-ready prospects, building a sustainable pip...
Reading time: 4 minutes
When you hear ‘B2B Telemarketing’ in current times, a few thoughts may come to mind:
‘Spammy cold calls’ ‘It died in the ’90s' 'Does it bring any results?’
The answer to those are:
B2B Telemarketing is much more complex than simply ‘cold calling’ and is still going strong and...
‘Cold’ and ‘hard’ are words you might use to describe data, but these terms don’t quite convey the fact that marketing data is more of a living thing. As odd as that might sound, it’s true. Marketing Sherpa (cited on HubSpot) estimates that B2B marketing data decays at a rate of around 22.5% per y...
