For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify marke...
Reading time: 9 minutes
Technology certainly has changed the way we work, play, live and communicate. We’ve come a long way from the time someone first decided to draw a picture of a tankard foaming with beer and hang it outside their pub to communicate to the world at large that yes, ale is definit...
Even though using social networks to create B2B pipeline opportunities has become increasingly popular amongst sales professionals, there still remains little discussion about how to blend telemarketing with social media to maximise lead generation.
Reading time: 25 minutes
It’s time for the big push on that new product or solution, the one the CEO has personally been championing. Everything’s in place, the contents done, the infographics look amazing but what about the mailing list? The one you used two years ago will be fine… won’t it?
Reading Time: 11 minutes
Lead Generation, or should we say effective lead generation, often eludes even the best sales and marketing teams. Somewhere between generating great content, planning that next event or drafting a new email, it can get lost in the mire. And yet, isn’t lead generation what...
