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Welcome To Our Blog

Five Steps to Improve and Clean Your Marketing Data

By Scott Barr | 2 February 2022




A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this Gartner study, “the annual financial impact of poor data quality on organisations is $9.7 million”. 

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Close more sales with perfectly timed lead management

By Jenny Reardon | 1 February 2022




When should your prospects be contacted by sales? It’s a tricky question, but one that has to be answered before you can determine at what point marketing should hand over the baton to sales. Effective lead management requires that your teams synchronise their efforts, but before that can happen, yo...

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7 myths of telemarketing debunked

By James Dixon | 1 February 2022




With many companies having no previous experience of telemarketing and others having nothing but bad luck, we felt it was time to set the record straight! There are many common myths of telemarketing that we frequently hear and because of a few bad apples or lack of experience, telemarketing has got...

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The Four Most Effective Channels For Account Based Marketing

By James Crowder | 19 January 2022




It’s no shock that account-based marketing (ABM) has become as widespread as it has. The fact that it’s based around crafting marketing messages, content and pitches targeted to individual accounts (rather than firing out generic content to anyone and everyone), means you’re more likely to make sale...

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Making the most of your shrinking marketing budget with ABM

By GCL | 20 December 2021




Marketing directly to accounts your business has targeted as prospects can be extremely cost-efficient. This is particularly true if you are using some of the newer social platforms' tools that enable targeting specific companies or organisations. For those businesses that know precisely who their ...

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Steps to Ensure Successful B2B Telemarketing in the Digital Age

By Elizabeth Hamer | 10 December 2021




 

An effective telemarketing strategy can work wonders for your business. When done correctly, it can be an invaluable tool for B2B salespeople. Telemarketing should have a place in your marketing strategy even in today’s digital age.

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