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Welcome To Our Blog

How To Use Market Research To Upsell To Your Existing Account

By James Crowder | 23 November 2021




 

Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate leads....

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When does an MQL become an SQL?

By James Crowder | 18 November 2021




 

When does an MQL (Marketing Qualified Lead) become an SQL (Sales Qualified Lead)?

Before we answer that question we should first look at the buyer’s journey. The buyer’s journey consists of three stages: awareness, consideration and decision. Let’s take a quick look at each of these:

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Four Tips on How to Turn Data and Content into Leads

By Elizabeth Hamer | 11 November 2021




 

Content has always been a primary focus in marketing campaign efforts. But with a data-driven approach on top of that, content can be more relevant and more targeted.

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Use Empathy to Turbocharge Your Marketing Strategies

By GCL | 11 November 2021




Empathy is defined by the Cambridge dictionary as “the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation”. It may seem like common sense for marketers to use empathy to better understand and connect with leads, but that isn’t ...

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Do You Speak My Language? How a Common Tongue Connects People in Marketing

By GCL | 28 October 2021




The importance of speaking the same language isn’t lost on global brands like Johnnie Walker. When they went global, they didn’t just do a direct translation of their classic phrase “Keep Walking”, but also included local quotes and phrases that were relevant to each language. 

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Quick Guides for Great B2B Lead Gen Campaigns

By James Crowder | 27 October 2021




However you define Lead Generation, the desired end result is always the same. Leads - and lots of them! Below are 3 examples of successful Lead Generation campaign styles and some simple steps to get you started:

 

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