Reading time: 6 minutes
Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to be interested in yo...
Reading time: 6 minutes
One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.
However, this assumption is not necessarily accurate. While it is true that many people take vacations during t...
Reading time: 7 minutes
B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process. However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.
Ov...
Reading time: 5 minutes
It takes the fusion of different departments, personnel and skill sets to bring a successful B2B Telemarketing campaign together. When done right, you can expect to see qualified leads being brought in, increased appointment bookings, boosted brand awareness and your pipeline...
Reading time: 7 minutes
B2B Telemarketing is truly scalable and can typically be adapted to support the vast majority of organisations with their sales & marketing requirements, whether that be running a small targeted niche campaign into a particular sector or alternatively, a multi-lingual large-s...
Reading time: 6 minutes
Telemarketing is much more than simply making outbound calls to prospects. It involves developing an effective strategy and implementation plan, defining the target market and appropriate data, building an effectively skilled team, and constant adaptation to ensure the result...
