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Welcome To Our Blog

How The Right Message Will Get You More B2B Appointments

By Romaana Mahtey | 28 April 2021




We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that se...

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Four Traits All Successful B2B Demand Generation Campaigns Have In Common

By Scott Barr | 28 April 2021




Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing i...

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Smarter B2B Lead Qualification: What Should you do? [4 Quick Tips]

By Elizabeth Hamer | 22 April 2021




Does your business know how to find the right leads?

Without a defined lead qualification (LQ) process, you will have seen your team wasting time and effort chasing poor quality leads.  Research has shown that 28% of all leads are handed off to sales without any lead qualification…. at all.

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5 Lead Generation Tactics to Complement B2B Telemarketing

By Scott Barr | 13 April 2021




 

One of the biggest lead generation challenges for B2B marketers is getting prospects to convert. 51% of the respondents to Chief Marketer's B2B Lead Gen Outlook survey said that they are concerned about conversion and 63% of marketers reported to HubSpot that lead generation is their most p...
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B2B Telemarketing: The Quickest Lead Generation Tactics

By Stuart Thompson | 7 April 2021




Telemarketing might seem old fashioned when compared with digital marketing, but it’s one of the quickest and most cost-effective ways of gaining more traction with leads. B2B telemarketing brings a much-needed personal factor to automated marketing. 

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Four signs it’s time to outsource your B2B Appointment Setting

By Scott Barr | 31 March 2021




 

In the B2B world, you’ll have more success closing a deal when you’ve engaged directly with the person making the final decision. That’s why B2B appointment setting is so important. It seems like a pretty simple concept: you set an appointment to consult with another business about services and...

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