Seven functions that make Excel a great data cleansing tool

Much of the sales data you import is not in the format you want it. In fact, some of it isn’t even usable at first.

GCL EBOOK SUBMISSION FOR IMPACT AWARD Q3 2016

When you run an agency solely focused on using your services to get the best results for each and every one of your clients, you sometimes need to make a concerted effort to put time and resources aside to focus on your own designs, strategies and other offerings.

How to use automation software to fill your sales pipeline

Over the past decade, advancements in automation technology have put a treasure trove of efficiency-boosting automation tools at the fingertips of sales and marketing people.

FIVE things marketers can learn from the Inbounder

1) It’s still important to have a strong brand.

In a business environment that emphasises instant results, we sometimes forget to plan for longevity - more specifically, we underestimate the power of branding and neglect to leverage it for future growth. And that’s a shame, because the advancements...

How to boost your inbound strategy with a direct approach

Inbound marketing is very effective – there’s no arguing that – but it does have one nagging drawback. It relies on email workflows to nurture leads from MQLs to SQLs, and these take time – time you don’t always have.

Optimise your B2B marketing strategy for the millennial buyer

Millennials. There’s 13 million of them, and for the past 10 years they have been your most important consumer group.