In a business environment that emphasises instant results, we sometimes forget to plan for longevity - more specifically, we underestimate the power of branding and neglect to leverage it for future growth. And that’s a shame, because the advancements...
Inbound marketing is very effective – there’s no arguing that – but it does have one nagging drawback. It relies on email workflows to nurture leads from MQLs to SQLs, and these take time – time you don’t always have.
Millennials. There’s 13 million of them, and for the past 10 years they have been your most important consumer group.
Marketing is like much else in life – you tend to get out what you put in. If you give your sales team great data to work with, they will increase sales, grow your client base, and ensure positive ROI. If, on the other hand, you give them only irrelevant, poor quality data, you’ll see only a compro...
So, marketing have created some excellent content, they’ve deployed a variety of content strategies through blogs, white papers, landing pages and social media and now they’ve generated a number of marketing qualified leads (MQLs). What happens next?
MQLs are not the same as SQL leads. MQLs are leads that have been generated through specific marketing activity, qualified as being the right fit and have the potential of converting into a customer. So, what is the best way to generate this type of lead and how do you properly qualify them?
