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Every few years, there seems to be a new marketing methodology on the horizon that’s predicted to revolutionise how marketers do their jobs. At the moment, it’s account based marketing that’s being heralded as the Holy Grail that’ll make it easier to gather data about prospects and generate leads t...
21st century business models might be fuelled by globalisation, but it’s localisation that really makes the practice of expanding into foreign territories a success.
You might be wondering what B2B telemarketing experts can teach sales – after all, telemarketing is, well, marketing. It’s useful for conducting market research, prospect profiling and appointment setting, but it doesn’t do much in terms of converting leads into customers.
To say that marketing has undergone a colossal shift in the last decade is an understatement. Markets have become more competitive, and customers have acquired more buying power thanks to the internet and wealth of information it provides.
As a native English speaker, it’s easy to take for granted the fact that our mother tongue has become a world language. Most places on the planet – apart from rural Mongolia, perhaps – have at least a sign or two printed in English, even if the locals can’t speak it.It’s hard for many of us to imag...
The curriculum vitae: a document that aims to promote our strongest attributes and paint us as someone worthy of employment – on two sides of an A4. Though the CV is commonly used by HR departments and prospective employers to ascertain the fit of an individual for a position, marketers can also la...
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