The Difference In Social Selling Between B2C And B2B Marketing
A few weeks ago, we wrote our third guest blog for the DMA – today, the next guest post discusses the difference between social selling in B2B vs B2C.
Is Account Based Marketing The Holy Grail Of B2B Marketing?
By
Stuart Thompson | 4 January 2017
Every few years, there seems to be a new marketing methodology on the horizon that’s predicted to revolutionise how marketers do their jobs. At the moment, it’s account based marketing that’s being heralded as the Holy Grail that’ll make it easier to gather data about prospects and generate leads t...
Why Your Global Expansion Needs International Telemarketing
By
James Crowder | 19 December 2016
21st century business models might be fuelled by globalisation, but it’s localisation that really makes the practice of expanding into foreign territories a success.
Phone Selling Tips From The B2B Telemarketing Experts
By
Scott Barr | 16 December 2016
You might be wondering what B2B telemarketing experts can teach sales – after all, telemarketing is, well, marketing. It’s useful for conducting market research, prospect profiling and appointment setting, but it doesn’t do much in terms of converting leads into customers.
The Future of UK Lead Generation
By
James Crowder | 13 December 2016
To say that marketing has undergone a colossal shift in the last decade is an understatement. Markets have become more competitive, and customers have acquired more buying power thanks to the internet and wealth of information it provides.
The Power of Multilingual Telemarketing for Marketers
By
Jenny Reardon | 12 December 2016
As a native English speaker, it’s easy to take for granted the fact that our mother tongue has become a world language. Most places on the planet – apart from rural Mongolia, perhaps – have at least a sign or two printed in English, even if the locals can’t speak it.It’s hard for many of us to imag...
