Why Inbound Marketing Is The New Norm
With the ever-expanding landscape of online marketing, you can’t afford to get left behind. Traditional marketing isn’t enough these days; you need to find a more effective way of engaging with customers.
4 Things To Have Ready Before Outsourcing B2B Content Marketing
Content marketing is highly effective in the B2B sphere, as the buying process is far more drawn out and lends itself to a longer, more comprehensive and research-driven decision making process.
How to Identify High Value Accounts for ABM
Account-based Marketing isn’t just another marketing buzzword, it’s a marketing strategy that aligns sales and marketing teams so that they can focus their energy and expertise on personalised campaigns for high-value accounts.
3 Tactics To Drive Your Account-Based Marketing Process
Account-based marketing is about getting the biggest bang from your marketing buck. This focuses your marketing budget on those high-value accounts and customers that you want to be selling to in the first place.
The Role of International Telemarketing in Your Global Marketing Strategy
For many businesses, it’s no longer a case of ‘if’ we move into a new region, but ‘when’. An expansion abroad is an exciting prospect, and can vastly improve your brand’s scope and revenue potential, but requires a bespoke international marketing strategy with an international telemarketing compone...
Key Account-Based Marketing Tools Sales Teams Should Be Using
You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times...
