The future of B2B telemarketing

“The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr

Now, I’m not usually a fan of paradoxes, but in the marketing industry, this one holds an important truth.

How Big data will change the way you buy marketing data

As the biggest thing in marketing since analytics, big data has drawn attention from all industries. But what is it, what do you do with it, and why do you need it?

The Three Small Opening Lines Damaging Your Sales Performance

It is said that first impressions are made within seven seconds – whether that’s over the phone or in person. Seven seconds is also roughly the time it takes to deliver your opening line to a prospect, and yet, how many times have you opened a call with a bland “how are you?” or something equally ...

Six key B2B Sales Trends For 2017

Every January brings with it a host of blog posts predicting hot new B2B sales trends for the coming year. We’ll only know which have come to fruition at the end of the year, but recent technological advancements often hint at where B2B sales trends are headed.

Seven Must Have Apps For Sales Managers

If you work in sales, chances are you’re not the kind of person who thrives on routine and working in the same place day in day out. Sales involves thinking on your feet, adapting to new situations and people, and packing your bags at a moment’s notice to travel.

Six B2B Marketing Trends 2017 Will Bring

Developments in digital marketing are mighty hard to keep track of. The internet and technology constantly evolve, which means your customers’ behaviour is also evolving. Keeping up with these changes requires businesses to adopt an agile mindset when it comes to deploying new marketing tactics.