Marketing has never been easier or more complex, both at the same time. This may sound contradictory but this is the dilemma most organisations face in today’s digital world. It’s easier because there are so many channels to get your message across and if you’re savvy, you can do this at a relative...
We know this isn’t exactly rocket science but the faster you follow up on a marketing lead the more chance of it converting! Sales leads that are hot off the press stand a much better chance of turning into a sale if they are contacted within 24 hours but it’s amazing how many organisations fail to ...
So here we are again, waving the ‘cost-saving’ flag, but it’s one of the most common objections our sales team face, and it is often the stumbling block when companies think of outsourcing their telemarketing activity.
Whilst you’re sitting at your desk, waiting for the phone calls to come flying in, your competitor may be building those all-important relationships and stealing the lead from right under your nose. As an effective sales team, you should focus on being proactive, rather than reactive and always enga...
“The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr
Now, I’m not usually a fan of paradoxes, but in the marketing industry, this one holds an important truth.
As the biggest thing in marketing since analytics, big data has drawn attention from all industries. But what is it, what do you do with it, and why do you need it?
