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Welcome To Our Blog

Four Traits All Successful B2B Demand Generation Campaigns Have In Common

By Scott Barr | 13 February 2024




Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in o...

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How The Right Message Will Get You More B2B Appointments

By James Crowder | 30 January 2024




We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that secur...

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How enhancing your appointment setting can boost lead generation

By GCL | 11 January 2024




Appointment setting is a stage in the sales process that allows you to arrange a meeting with contacts that could lead to a sale. In order to enhance your ability to create appointments with prospects and boost your lead generation, here are some useful ideas that you may want to consider before g...

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B2B Telemarketing: The Quickest Lead Generation Tactics

By GCL | 7 December 2023




Telemarketing might seem old fashioned when compared with digital marketing, but it’s one of the quickest and most cost-effective ways of gaining more traction with leads. B2B telemarketing brings a much-needed personal factor to automated marketing. 

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The Reality of Pay Per Lead

By GCL | 30 November 2023




All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by ‘pay per lead’ telemarketing companies believing that it makes sense to only pay for a bona-fid...

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Is Your B2B Data Decaying? 5 Ways to Tell

By GCL | 21 June 2023




Reading time: 4 minutes

Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?  

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