Appointment setting is a stage in the sales process that allows you to arrange a meeting with contacts that could lead to a sale. In order to enhance your ability to create appointments with prospects and boost your lead generation, here are some useful ideas that you may want to consider before g...
Telemarketing might seem old fashioned when compared with digital marketing, but it’s one of the quickest and most cost-effective ways of gaining more traction with leads. B2B telemarketing brings a much-needed personal factor to automated marketing.
All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by ‘pay per lead’ telemarketing companies believing that it makes sense to only pay for a bona-fid...
Reading time: 4 minutes
Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?
Reading time: 6 minutes
Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to be interested in yo...
Reading time: 6 minutes
One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.
However, this assumption is not necessarily accurate. While it is true that many people take vacations during t...
