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Welcome To Our Blog

Five Steps to Improve and Clean Your Marketing Data

By Scott Barr | 2 February 2022




A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this Gartner study, “the annual financial impact of poor data quality on organisations is $9.7 million”. 

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Close more sales with perfectly timed lead management

By Jenny Reardon | 1 February 2022




When should your prospects be contacted by sales? It’s a tricky question, but one that has to be answered before you can determine at what point marketing should hand over the baton to sales. Effective lead management requires that your teams synchronise their efforts, but before that can happen, yo...

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7 myths of telemarketing debunked

By James Dixon | 1 February 2022




With many companies having no previous experience of telemarketing and others having nothing but bad luck, we felt it was time to set the record straight! There are many common myths of telemarketing that we frequently hear and because of a few bad apples or lack of experience, telemarketing has got...

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The Four Most Effective Channels For Account Based Marketing

By James Crowder | 19 January 2022




It’s no shock that account-based marketing (ABM) has become as widespread as it has. The fact that it’s based around crafting marketing messages, content and pitches targeted to individual accounts (rather than firing out generic content to anyone and everyone), means you’re more likely to make sale...

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8 Lead Generation Trends Not to Ignore in 2022

By Rebecca Turton | 7 January 2022




As 2022 gets underway, marketers are optimistic about what the next 12 months hold, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time...

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Making the most of your shrinking marketing budget with ABM

By GCL | 20 December 2021




Marketing directly to accounts your business has targeted as prospects can be extremely cost-efficient. This is particularly true if you are using some of the newer social platforms' tools that enable targeting specific companies or organisations. For those businesses that know precisely who their ...

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