--- title: GCL B2B's Marketing Blog (3) description: Writing about all things inbound and outbound B2B Marketing. (3) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![](https://blog.gclb2b.com/hubfs/MicrosoftTeams-image.png)](https://blog.gclb2b.com/blog/summers-arrival-doesnt-mean-lead-generation-has-to-stop) ## [Summer's arrival doesn't mean Lead Generation has to stop...](https://blog.gclb2b.com/blog/summers-arrival-doesnt-mean-lead-generation-has-to-stop) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 22 May 2024 --- --- As the mercury rises, it's commonly thought that every business slows down over the summer months. With school holidays, annual leave and people being busier with summer activities, nobody has time for replying to emails or thinking about doing business, right? [Read More ➢](https://blog.gclb2b.com/blog/summers-arrival-doesnt-mean-lead-generation-has-to-stop) 0 [![](https://blog.gclb2b.com/hubfs/blog8%20-%20business-team-working-meeting-brainstorming-concept.jpg)](https://blog.gclb2b.com/blog/smarketing-aligning-sales-and-marketing-teams-to-boost-productivity) ## [Smarketing; Aligning Sales and Marketing Teams to Boost Productivity](https://blog.gclb2b.com/blog/smarketing-aligning-sales-and-marketing-teams-to-boost-productivity) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 13 May 2024 --- --- Deconstructing the Discord Imagine watching your favourite band, live in concert, but the rhythm section is not in sync, and the instruments aren't in tune with each other....confusion sets in and you'll probably never pay to see them live again! [Read More ➢](https://blog.gclb2b.com/blog/smarketing-aligning-sales-and-marketing-teams-to-boost-productivity) 0 [![](https://blog.gclb2b.com/hubfs/Data%20Management.jpg)](https://blog.gclb2b.com/blog/effective-b2b-databases-data-insight-and-enhancement) ## [Effective B2B Databases - Data Insight and Enhancement](https://blog.gclb2b.com/blog/effective-b2b-databases-data-insight-and-enhancement) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 16 April 2024 --- --- The moment has arrived to focus on promoting that new product or solution, the one that the CEO has personally been championing. With everything set in motion, the content finalised and the infographics looking amazing, the question arises - what about the mailing list? Will the one you used a coupl... [Read More ➢](https://blog.gclb2b.com/blog/effective-b2b-databases-data-insight-and-enhancement) 0 [![](http://dma.org.uk/uploads/556c1c72bbc4f-buying-and-selling-data-toolkit-v2_556c1c72bbba3.png)](https://blog.gclb2b.com/blog/data-buying-guide-how-to-buy-b2b-data) ## [Data buying guide: how to buy B2B Data](https://blog.gclb2b.com/blog/data-buying-guide-how-to-buy-b2b-data) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 11 April 2024 --- --- ##### **To Buy or Not to Buy?** Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions – data is one of your key tools and should be the raw material used to drive sales through intelligence led deci... [Read More ➢](https://blog.gclb2b.com/blog/data-buying-guide-how-to-buy-b2b-data) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/Phase%202/Modern%20notebook%20computer%20with%20future%20technology%20media%20symbols.jpeg)](https://blog.gclb2b.com/blog/five-steps-to-improve-and-clean-your-marketing-data) ## [Five Steps to Improve and Clean Your Marketing Data](https://blog.gclb2b.com/blog/five-steps-to-improve-and-clean-your-marketing-data) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 3 April 2024 --- --- A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this [Gartner](https://www.gartner.com/login/loginInitAction.do?method=initialize&TARGET=http%253A%252F%252Fwww.gartner.com%252Fdocument%252F3522717%253Fref%253DsolrAll%2526refval%253D181587508%2526qid%253D0434dcdbacefc99920545974cafba90e) study, “the annual financial impact of poor data quality on organisations is $9.7 million”.  [Read More ➢](https://blog.gclb2b.com/blog/five-steps-to-improve-and-clean-your-marketing-data) 0 [![factors-to-consider-scoping-b2b telemarketing-cost-lead-generation-gcl](https://blog.gclb2b.com/hubfs/factors-to-consider-b2b-telemarketing-costs-scope-1.jpg)](https://blog.gclb2b.com/blog/8-factors-to-consider-when-scoping-b2b-telemarketing-costs) ## [8 Factors to Consider When Scoping B2B Telemarketing Costs](https://blog.gclb2b.com/blog/8-factors-to-consider-when-scoping-b2b-telemarketing-costs) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 28 March 2024 --- --- Reading time: 3 minutes If you are reading this, the likelihood is you may well be considering using B2B telemarketing to support your business needs and hit your targets. And so, you may be wondering, “How much would it cost & how does it work?” We’ve put together eight key factors for you to consi... [Read More ➢](https://blog.gclb2b.com/blog/8-factors-to-consider-when-scoping-b2b-telemarketing-costs) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [Next](https://blog.gclb2b.com/blog/page/4) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. B3 1PX [0121 452 2020](tel:01214522020) [0121 452 1900](tel:01214521900) [info@gclb2b.com](mailto:info@gclb2b.com) #### Recent Posts #### Recent Tweets Copyright 2020 GCL | All Rights Reserved ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/965882982/?value=0&guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=70877&fmt=gif)