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How enriched data can boost marketing ROI

By James Crowder | 20 August 2021




Marketing ROI is tied directly to message relevance. Consumers have no time for messages that are of no significance to them, and marketers can achieve higher engagement rates only by making their messages more relevant.

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5 B2B lead generation myths debunked

By Jenny | 19 August 2021




Much has been written about lead generation, and while much of this advice is useful, there are just as many fallacies. Here, we look at what are possibly the five most dangerous lead generation myths.

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Why Does B2B Struggle with Lead Generation?

By James Crowder | 18 August 2021




Let’s face it – Lead Generation is not a new challenge. Especially in the B2B sector, Marketers and Heads of Sales have been almost incessantly locked in the struggle to generate new opportunities – but why, with all the skills, tools and experience within B2B, is this still cited as one of the t...

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I bought a data list: now how do I evaluate it?

By James Crowder | 12 August 2021




So, you saw a cheap data list and you thought to yourself “What’s the harm? It’s not expensive – no great risk. Besides, how bad can it be?” Now you’ve ordered it and want to know what it’s really worth. Here we give you three points with which you can measure the value of any data list.

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Four Core Lead Generation Services You Should Be Using

By James Crowder | 5 August 2021




 

Lead generation is one of the primary focuses of your marketing efforts: whether you implement outbound or inbound marketing practices, and whether you perform these functions in-house or through outsourced lead generation services. 

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Employee Spotlight: From Telemarketing Agent to HR and Compliance Manager, Romaana Mahtey Shares Her Journey

By Rebecca Turton | 29 July 2021




 

Name: Romaana Mahtey

Role at GCL: HR & Compliance Manager

 

How long have you been with GCL and what is your role here?

I’ve been at GCL for almost 14 years now and I mainly manage the recruitment and HR for the company, although I do get involved in a bit of everything! My role is of an HR gen...

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