It’s fair to say that Artificial Intelligence (AI) is shaping how marketers design and execute their strategies, transforming everything from campaign personalisation to data analysis.
Whether it’s in the B2C or B2B space, AI provides tools that empower marketers with insights and automation, enha...
As recently announced by the TDRA in UAE, the landscape of telemarketing in UAE has undergone some major changes in August 2024, through the introduction of Cabinet Resolution No.56 and Cabinet Resolution No.57.
Whilst this may cause a level of uncertainty as to how the Telemarketing can be conduct...
Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main f...
Despite the pursuit of the same end goal, sales and marketing teams often find themselves in disagreement about how best to follow up digitally generated prospects, in order to maximise revenue generation.
Whether it’s in the form of exhibitions, breakfast briefings, webinars, or private C suite round table events, B2B events qualify as crucial activities in an organisation’s sales and marketing calendar.
Like any investment, there needs to be a proven return in order to make it worthwhile. But with...
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‘I'sn't it just spammy cold calls?', ‘Is it a relic of the ’90s?' , 'Does it even work anymore?’.....
These are a few of the questions that may come to mind based on perceptions of B2B telemarketing today. So, does B2B telemarketing still work in 2024?
The answer to this is y...
