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Welcome To Our Blog

When an MQL is not an SQL and never will be!

By James Crowder | 13 April 2022




In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of following up. However, in the real world, you know that leads have to be carefully sifted before you can pass them over to sales.

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6 mistakes to avoid when marketing internationally

By GCL | 8 April 2022




 

Many successful brands, leaning on their success in local markets, have taken the brave leap into foreign markets. Unfortunately, some of these brands have stumbled, if not completely fallen on their face. Here are some of the most common global marketing mistakes that companies can make.

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B2B Profiling: Questions and Answers

By James Crowder | 27 March 2022




 

Profiling the prospects, leads and customers in your B2B contact database is the best way of making sure you are hitting the right market segments and giving yourself the best chance of real engagement. We've answered some common questions on how to get the most from your profiling projects.

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How to write a comprehensive sales strategy

By GCL | 24 March 2022




Reading time: 18 minutes

 

At the most basic level, your sales team are tasked with a simple goal – to sell your product or service. Easy, right? Unfortunately, that’s far too simplistic to accurately reflect the time and effort that goes into securing a sale.

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Closing Techniques: How To Follow Up With Prospects

By Elizabeth Hamer | 9 March 2022




 

To the untrained eye, sales is a glamourous world of long lunches, travel and commissions. The perfect salesperson knows exactly which leads will convert into customers, and spends nothing more than half an hour sweet-talking them into a sale with perfect closing techniques. As someone who works i...

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Essential sales skills – how to dodge the gatekeeper

By James Crowder | 4 February 2022




 

Top-level decision-makers are hard to pin down. They’re constantly short on time, and almost always on the move. And, as if these factors didn’t make it hard enough for salespeople to secure a meeting with high-level executives, they also have gatekeepers – secretaries and personal assistants – wh...

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