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Welcome To Our Blog

Is your pipeline stagnant?

By GCL | 9 September 2022




 

The sales pipeline is the method of the sales team understanding the abstract concept of the sales process. In layman’s terms, it tracks the flow of your prospective sale from a new contact, to prospect, to lead and hopefully to a fully-fledged customer.

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5 Lead Generation Tactics to Complement B2B Telemarketing

By GCL | 6 September 2022




 

One of the biggest lead generation challenges for B2B marketers is getting prospects to convert. 51% of the respondents to Chief Marketer's B2B Lead Gen Outlook survey said that they are concerned about conversion and 63% of marketers reported to HubSpot that lead generation is their most pres...
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Four Pitfalls to Avoid With B2B Telemarketing

By James Crowder | 5 September 2022




Telemarketing isn’t always an easy process, it takes a great amount of planning and strategy. But when done right, B2B telemarketing can be great for your business and will lead to successful lead generation.

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5 Of The Most Popular Types Of Marketing Data Analysis Tools

By GCL | 5 September 2022




For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify marke...

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How Can Telemarketers Use LinkedIn for Better B2B Lead Generation?

By GCL | 1 September 2022




Even though using social networks to create B2B pipeline opportunities has become increasingly popular amongst sales professionals, there still remains little discussion about how to blend telemarketing with social media to maximise lead generation.

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GCL's Data Healthcheck: The Complete Guide to a Healthy, Productive and Efficient Database

By GCL | 3 August 2022




Reading time: 25 minutes

 

It’s time for the big push on that new product or solution, the one the CEO has personally been championing. Everything’s in place, the contents done, the infographics look amazing but what about the mailing list? The one you used two years ago will be fine… won’t it?

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