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Welcome To Our Blog

Why Should Businesses Consider Telemarketing?

By essential | 15 January 2013




Telemarketing is increasingly being pushed aside in favour of modern-day digital marketing techniques, but this is a huge mistake. What many businesses don’t realise is that telemarketing – when done correctly – can generate high quality sales-ready leads which in turn generate a healthy growth in s...

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How to Optimise for Demand Creation

By essential | 9 January 2013




In today’s competitive market place, it’s essential that you have the edge over your competitors in order to receive valuable leads which will inevitably lead to a steady growth and healthy pipelines. Demand generation or creation (as it has been dubbed in the industry) supplies this edge, and whils...

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B2B Lead Generation: Best Practice Techniques

By essential | 17 December 2012




As a market leader in telemarketing and lead generation we appreciate that effective B2B lead generation relies heavily on prospect understanding and interaction; simply put, best practice techniques need to be enforced for quality lead creation. Understandably this is something we ourselves practic...

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Telemarketing and The Power of The Human Touch

By essential | 30 November 2012




The digital era is here to stay, with marketers utilising social networking streams, e-marketing avenues and online communication processes; in a nutshell the level of human interaction has dropped massively, and if you are failing to use this method in your marketing strategy then you could be losi...

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Telemarketing Vs Telesales: What is the Difference

By essential | 31 October 2012




telemarketing and telesales – two very different terms which often get confused with one another; which is why we’ve decided to dispel the myth and set the facts straight.

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Can Telemarketing Work for Small Businesses?

By essential | 6 September 2012




In the current economic climate, small businesses are finding it harder than ever to make ends meet, with the many B2B organisations sector feeling the knock on effect of householders tightening their belts. As small businesses look to make the most out of every pound, they may assume that something...

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