No-show appointments are frustrating. You've put the time and effort into getting in front of the right contact, you've aced the prospecting call, and you've got a date in the diary. But the date and time roll around, and your prospect doesn't show. Why?
With 25 years’ experience in the Direct Marketing industry and a renowned reputation for managing successful Telemarketing campaigns, GCL Direct is one of the leading B2B Lead Generation and Appointment Setting experts in the UK and internationally.
Some direct marketing campaign ideas look great on paper but when translated into reality, they fall some distance from the target. It doesn’t matter how clever and uncomplicated your solution is, if you can’t explain it in the right context for your target audience then you’re not going to have the...
The digital era is here to stay, with marketers utilising social networking streams, e-marketing avenues and online communication processes; in a nutshell the level of human interaction has dropped massively, and if you are failing to use this method in your marketing strategy then you could be losi...
