As a market leader in telemarketing and lead generation we appreciate that effective B2B lead generation relies heavily on prospect understanding and interaction; simply put, best practice techniques need to be enforced for quality lead creation. Understandably this is something we ourselves practice, but to give you an insight into how we achieve a healthy channel of leads for our clients, continue reading as we explain all.
In-depth Insight
It’s a common myth that one size fits all, especially when it concerns telemarketing. Therefore the foundation of any effective lead generation campaign is the dataset. This should give an accurate insight into the client which allows you to filter the prospects by identifying the following key indicators;
• Infrastructure
• Supplier Environment
• Decision Making Unit
• Current Suppliers
Identifying these facts will enable you to contact the right person with the right message at the right time. It may sound easy, but it’s not.
Add Value; Scripted Vs. Unscripted Telemarketing
When it concerns any direct marketing approach it’s vital that you have the correct approach and the right message. This is helped by the dataset and audience insight, however, it’s how you then approach the client which will determine whether or not you successfully obtain a quality lead.
At GCL Direct we rely on unscripted telemarketing, building a relationship with the prospect and interacting with them on a level that is not achievable with a scripted approach. We add value to our communication with the client, identifying their needs and then presenting a solution. This adds value to our sales ready leads. However, it also allows us to identify and nurture leads which are not sales-ready.
When you combine these factors the leads which are generated have a higher value than those obtained via bad practices. If you want to learn more about the services we offer, telephone us today on 01214 522 020 or click here to fill in our online contact form.
