Discover the difference between telesales and telemarketing and read our latest post which aims to dispel the connection between the two.
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[Tweet](https://twitter.com/share) *telemarketing and telesales – two very different terms which often get confused with one another; which is why we’ve decided to dispel the myth and set the facts straight.* If the concept of telemarketing is one that is completely new to you, then you’ve problem heard the terms telemarketing and telesales used interchangeably in the same sentence; but this doesn’t mean that they are the same, in fact, they are completely different. There are very distinctive variations between these two terms, and as telemarketing experts we want to set the record straight. ## What is telemarketing & How does it Differ from Telesales? To answer this question we first need to identify the true definition of telemarketing and telesales to form an accurate comparison. Telesales is the process of making a direct sale over the phone, and is generally dubbed as cold calling. It’s designed to be extremely quick and approach a large volume of B2B and B2C prospects – it’s arguably this aspect of telesales which has led to the negative connotations often associated with its use. In contrast telemarketing focuses on lead generation, profiling prospects and identifying hot leads and nurturing those for future sales. It centres on research to understand the clients business, their industry which allows us to identify their core customer base. Simply put, telemarketing centres on quality lead generation whereas telesales focuses on closing low value sales over the phone. At GCL Direct we believe that lead generation, if done correctly, can be used to generate sales-ready opportunities and nurture future prospects. By identifying prospective targets we effectively generate better sales opportunities which lead to improved ROI – evidently, the benefits of which speak for themselves. 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