In today’s competitive market place, it’s essential that you have the edge over your competitors in order to receive valuable leads which will inevitably lead to a steady growth and healthy pipelines. Demand generation or creation (as it has been dubbed in the industry) supplies this edge, and whilst it’s not rocket science it’s not a simple matter of 2+2 either – instead it relies on a healthy mix of integrated data, insight and variable digital and dialogue based engagement.
To learn the ingredients for successfully accelerating your sales pipeline read on as we offer some top notch advice;
Integrated Data Insights
Before you approach new prospects it’s vital that you have a thorough understanding of the target market, developing a core insight into what makes them tick and what type of buyer they are. By understanding the prospect, you can adapt your strategy for optimum results. This tailored approach is very effective, and at GCL Direct we are market leaders in it which is why we work with some of the world’s large blue chip customers and with SME’s beyond.
At GCL Direct we work with sales and marketing teams to understand our clients business inside out, and we develop a strong insight into the prospect-base and proposition to ensure we generate a sustainable, measureable return for all of our clients.
Digital & Dialogue Engagement
In the past we have discussed the importance of the human touch, and while this is still the case the role of digital engagement should not be overlooked. Digital marketing is an effective way to identify and monitor prospective leads – and it is this which is essential. You can nurture a lead with digital marketing and identify (to a degree) when they are sales-ready.
However the human touch should never be overlooked, and unlike digital marketing, when you choose to use human dialogue you are effectively building a relationship, building trust and building loyalty between you and the prospect. This is invaluable as it presents high-quality leads, which is why we at GCL Direct are among the best in the industry.
Demand Creation
Demand creation is not simply about generating leads, but instead looks at the whole of prospect universe and integrates the data, insight and dialogue environments - digital and human touch – to build into an effective sales plan.
Without effective demand creation the sales team are either left foraging for themselves or dependant on existing client relationship, neither of which form part of an effective growth strategy. To really take advantage and implement demand creation we at GCL work with you to understand who your prospects really are to build a data universe around them, understand their core challenges and how you can solve them; but more over we work with you to bridge the gap between a “banner ad” somewhere and a real business opportunity. Our team help you create and capture demand in the market place and deliver leads back to your team.
Learn how we could boost your sales pipeline with a unique approach to lead generation and telemarketing and click here to fill in our online contact form.
