Core Telemarketing Principles – Best Practice Guide

Coming Soon to a Sales Forecast Near You - GCL's Best Practice Guide to Appointment Setting

Scripted Vs. Unscripted Telemarketing; Which One is Better

This is an on-going debate in telemarketing, with telemarketing organisations vying against one another to prove the other wrong. At GCL Direct, we understand that both practices have benefits – and while we use unscripted telemarketing, not all telemarketing organisations can offer this; and we’re ...

The Importance of the Partnered Approach

The importance of developing a close partnership with your telemarketing firm should not be undervalued, and to give you an insight into why the partnered approach is so important we have outlined the benefits below. At GCL Direct we work closely with our customers to develop a strong partnership, a...

Is Telemarketing Right for My Proposition?

Done correctly, telemarketing can be harnessed to deliver quality prospects straight into your sales department – but is it right for your business proposition? At GCL Direct we tailor our telemarketing campaign, which is why we place a strong emphasis on understanding our clients business inside ou...

Why Should Businesses Consider Telemarketing?

Telemarketing is increasingly being pushed aside in favour of modern-day digital marketing techniques, but this is a huge mistake. What many businesses don’t realise is that telemarketing – when done correctly – can generate high quality sales-ready leads which in turn generate a healthy growth in s...