The digital era is here to stay, with marketers utilising social networking streams, e-marketing avenues and online communication processes; in a nutshell the level of human interaction has dropped massively, and if you are failing to use this method in your marketing strategy then you could be losing valuable leads. At GCL Direct we place a large emphasis on the human touch, the industry term which describes the interaction between two people – whether this be face-to-face or over the telephone.
Why Is the Human Touch Important?
The value of Human Touch should never be underestimated, particularly when you consider the effect it can have on the prospect. Unlike a digital facet/interface, a skilled telemarketer can interact with the prospect and pick up on cues which will gain their trust. Unlike digital processes which prevent personal interaction and empathy a telemarketer will be able to talk on a personal basis rather than to a scripted, rigid approach; therefore gaining positive results.
To summarise, the power of the human touch when blended with new digital processes can have a huge effect, generating leads which create sales-ready prospects for our clients. By using unscripted telemarketing, lead generation and appointment setting you will grow, and add value to the prospect pipeline. Relying solely on digital marketing strategies is a risky move; but to learn how we have helped previous clients make sure you watch the video below, and you will quickly understand why we are a market leader.
