--- title: How Your Digital Marketing Can Survive Adblockers & Thrive description: Ad blockers threaten to put an end to online advertising, but these four tools can ensure that your marketing continues to thrive. image: https://blog.gclb2b.com/hubfs/Blog_Images/adblockers.jpg --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - 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[Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog # How Your Digital Marketing Can Survive Adblockers & Thrive [Jenny Reardon](https://blog.gclb2b.com/blog/author/jenny-reardon) | 22 September 2016 Share:   - [Tweet](https://twitter.com/share) ![survive-adblockers-and_thrive.jpg](https://blog.gclb2b.com/hs-fs/hubfs/Blog_Images/survive-adblockers-and_thrive.jpg?width=631&name=survive-adblockers-and_thrive.jpg) When Apple released its new iPhone this month, the hardware changes to the beloved product put fans into a tizzy. But it’s not the missing headphone jack that has marketers worried. Beneath the phone’s shiny exterior something nefarious is stirring. You guessed it: a content blocking feature. As troubling as this is for marketers who have become dependent on display advertising, this development should come as no surprise. Adblockers have become increasingly prevalent in the laptop and desktop space for a few years already, and it’s always only been a matter of time before adblocker functionality became available on smartphones. But, where does this leave marketers if this starts a trend that is adopted by all other mobile phone manufacturers? Luckily, there are still a number of ways for brands to reach their audiences, and they are all a lot more cost effective than display advertising to boot.   ### **Native advertising** Native ads are immune to ad blockers because they are not really advertisements. They are posted as content, and to an ad blocker they look like content. However, these sponsored posts require a little more ingenuity than your standard display advertisement. They have to be well written, informative, and more tactful in the way they promote your product or service. Publishers are wary of offending readers and will only publish native content if it offers their readers real value. Make sure your native ads have some real substance to them.   ### **Develop your SEO and create great content** If you haven’t already started leveraging content to search-engine-optimise your website, then you have a lot of work to do. No other means of traffic aggregation offers better ROI than a blog, but as this is a strategy that takes time to produce results, you have to rely on other channels while your content strategy gains momentum. It’s also important to note, that content is no longer the sure thing that it once was. The internet has become somewhat saturated, and if you want content to work for you, you have to produce insightful and valuable content that engages your audience and guides them towards a purchase decision. ### **Engage in a targeted email campaign** Here is another marketing essential that you may already have but can be improved upon – automated email. There are many ways to optimise your email marketing, but one of the surest ways is to improve your mailing list. Almost all lists contain outdated data, and many contain contacts who have no need for your product or service. If you’re thinking that you can afford to send misdirected emails, you’re wrong. Email service providers will only tolerate a certain number of bounced and unopened emails before they suspend your account. To safeguard one of your greatest marketing assets, you have to [cleanse your database](http://www.gcldirect.com/services/data/cleansing) regularly. ### **Develop apps and tools** Great news – ad blockers do not affect apps, as they don’t work with third party sources. But what makes the use of an app particularly effective is their growing popularity with smartphone owners. Of course, like content marketing, there is now much competition to produce a product with real value, and you’ll have to develop a tool that people have a real use for. There are many marketing channels that will remain unaffected by ad blockers and deliver greater ROI. At GCL Direct we see content as one of the most effective ways to beat ad blockers, and we provide an [inbound marketing service](http://www.gcldirect.com/services/inbound-marketing) to ensure that our clients can make the most of these resources. To learn more about our [lead generation](http://www.gcldirect.com/services/dialogue/lead-generation) services and how inbound delivers impressive ROI for savvy marketers, download our guide. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1604661/283bd42c-df40-4852-84dd-c8f4b196ff07.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/283bd42c-df40-4852-84dd-c8f4b196ff07) Image Credits: marketingland.com ### Categories - [Account Based Marketing (18)](https://blog.gclb2b.com/blog/topic/account-based-marketing) - [ai crm (1)](https://blog.gclb2b.com/blog/topic/ai-crm) - [Appointment Setting (12)](https://blog.gclb2b.com/blog/topic/appointment-setting) - [B2B Appointment Setting (18)](https://blog.gclb2b.com/blog/topic/b2b-appointment-setting) - [B2B Data (19)](https://blog.gclb2b.com/blog/topic/b2b-data) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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