A few weeks ago, we wrote our third guest blog for the DMA – today, the next guest post discusses the difference between social selling in B2B vs B2C.
Here’s a clip from the blog:
The difference in social selling between B2C and B2B marketing
Social selling, aka social media marketing, harnesses the power of social media to create brand awareness, engage prospects, and, most importantly, generate leads. Well, certainly for B2B marketing. The B2C social selling scene is quite different. Although it might have raising brand awareness in common with B2B, social selling for B2C is less about the selling and more about the marketing. B2C marketers can get away with sharing videos of dogs skateboarding because the focus is more on entertainment than on education – they’re reaching out to people on a personal, rather than a professional level. In this blog we’re going to compare B2B vs B2C social selling, and explore the reasons why this difference exists.
To read the blog in full, click here.
Image credit: pardot.com
