21st century business models might be fuelled by globalisation, but it’s localisation that really makes the practice of expanding into foreign territories a success. Businesses who barge into new countries relying on their brand name alone to win over a new market – instead of treading in carefully after thoroughly researching a prospective country and their norms – are, at best, likely to be disappointed by the lack of interest or, at worse, could cause considerable damage to their brand. With international telemarketing, businesses – large and small – have the means to research and enter a new country, and vastly increase their chances of winning new customers.
International telemarketing allows speed to market and scalability
Why is international telemarketing such an effective tool for expanding globally? Firstly, speed to market is a huge advantage for businesses who are seeking to enter a new country – especially given the increasing competitiveness of emerging markets. Setting up a new office or hiring an in-house multilingual telemarketing specialist requires far more time than contracting an external specialist, and is far more costly too. It’s not a scalable solution either – what happens if the business decides to pull out of that market or if it grows much quicker than expected? By outsourcing to a telemarketing partner, you’re given more flexibility to adjust to demand. An international telemarketing specialist will also manage telemarketing functions like channel development, prospect profiling, and appointment setting far more efficiently than you’d be able to do in-house, simply because that is their core competency.
Not only will your prospects respect your brand more if you contact them in their own language, you’re more likely to collect more information about them
Why use multilingual international telemarketing at all? Surely it won’t matter if prospects are contacted by English speaking representatives? If you’re asking yourself this question, you vastly underestimate just how powerful reaching out to your prospects in their own language is. Not only can one connect with another in their native tongue, but your prospect will feel as if your business has taken them into consideration – and it’s this personal approach that’s the driving force behind the success of account-based and inbound marketing. Talk to your prospects on their terms (i.e. in their native language) and you stand a far greater chance of engaging them. And in the context of prospect profiling, you’re more likely to get information about them – information that can be used to create content, marketing messages and during lead nurturing.
What GCL’s leading international telemarketing and channel development services offer
GCL has over two decades of B2B telemarketing experience, which we carry over to our international B2B telemarketing division. Our focus is EMEA, US, South America, Russia and Australia to deliver a truly global reach. We combine multilingualism and business acumen to create a seamless B2B telemarketing experience. We also take time to thoroughly get to know your business, products, and solutions, so that our staff can interact with your target market as if they were in-house. Our multilingual telemarketing operators also stick to the same high standards as our local operators.
Planning an expansion abroad? Download our guide for advice on what to consider before expanding into foreign markets and how to create a global expansion strategy.
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